Almost Unique Advantages of FourSquare in Online Marketing
Posted: Mon Dec 23, 2024 9:47 am
Discover the main keys that Foursquare offers to connect with customers and link online and offline strategies for brands. It has great potential to position your business and measure customer loyalty. There are many participation actions that you can generate to offer your products and services. A 56perfect guide for Community Managers in their day-to-day professional work.
I'm launching into cyberspace with this article, which is the result of research into new geolocation platforms. As I gathered information, I found many advantages that FourSquare offers to a brand. I will try to summarize in this post what FourSquare is and how it works , but above all how you can benefit from the interactivity offered by this complete social network.
FourSquare is a platform that combines geolocation tools on digital maps and GPS. It allows you to find, reference or point out a specific place on mobile devices based on your physical location. You can use the tool by “ checking in ” at each place you visit, which must be previously registered on the platform. Another way to participate is with your clicks (likes), photos, recommendations and comments.
foursquare
For users, it is an easy-to-use platform that is presented almost mobile no database as a game. It perfectly links online and offline life . You can participate alone or in a community; through this network you will find friends, locate users and establishments registered on FourSquare . You can make recommendations and comments about the places you have visited, as well as register new sites to share with all users of the network. The relational map that arises from this activity varies depending on whether you move around a city, a neighborhood or a certain area, giving you the opportunity to be visible or not.
Today we are interested in getting to know FourSquare from the point of view of a brand, and in thinking about its management in a professional manner. Due to the wide use of this social network, you can find and offer multiple resources to your community. This network can become an excellent vehicle for promoting and improving the products you offer as a brand, as well as a strategy for attracting and retaining customers.
places-optimizationThe 7 main advantages of FourSquare
1. Being on FourSquare is “existing” in a large digital directory of companies worldwide:
FourSquare is a very trendy platform with several million users worldwide. Through it, your brand will reach every corner of the planet
2. It allows you to offer a catalogue of products, services and useful information about the establishment to Internet users:
In addition to indicating the physical address of an establishment, FourSquare offers complementary information about the brand. It explains in detail the services/products, the opening hours, contact information, how to get there, etc. It also allows the brand to be associated with a list or directory of companies, either by physical location (city, neighborhood, street) or by sector/trade of services offered. It includes from the most general to the most specific of them, for example: tourism, gastronomy, leisure, culture, recommended places, education, shops, fashion, sportswear, sneakers, among many others. This is a plus for your brand when a user can easily locate you by different mechanisms and keywords in the search.
I'm launching into cyberspace with this article, which is the result of research into new geolocation platforms. As I gathered information, I found many advantages that FourSquare offers to a brand. I will try to summarize in this post what FourSquare is and how it works , but above all how you can benefit from the interactivity offered by this complete social network.
FourSquare is a platform that combines geolocation tools on digital maps and GPS. It allows you to find, reference or point out a specific place on mobile devices based on your physical location. You can use the tool by “ checking in ” at each place you visit, which must be previously registered on the platform. Another way to participate is with your clicks (likes), photos, recommendations and comments.
foursquare
For users, it is an easy-to-use platform that is presented almost mobile no database as a game. It perfectly links online and offline life . You can participate alone or in a community; through this network you will find friends, locate users and establishments registered on FourSquare . You can make recommendations and comments about the places you have visited, as well as register new sites to share with all users of the network. The relational map that arises from this activity varies depending on whether you move around a city, a neighborhood or a certain area, giving you the opportunity to be visible or not.
Today we are interested in getting to know FourSquare from the point of view of a brand, and in thinking about its management in a professional manner. Due to the wide use of this social network, you can find and offer multiple resources to your community. This network can become an excellent vehicle for promoting and improving the products you offer as a brand, as well as a strategy for attracting and retaining customers.
places-optimizationThe 7 main advantages of FourSquare
1. Being on FourSquare is “existing” in a large digital directory of companies worldwide:
FourSquare is a very trendy platform with several million users worldwide. Through it, your brand will reach every corner of the planet
2. It allows you to offer a catalogue of products, services and useful information about the establishment to Internet users:
In addition to indicating the physical address of an establishment, FourSquare offers complementary information about the brand. It explains in detail the services/products, the opening hours, contact information, how to get there, etc. It also allows the brand to be associated with a list or directory of companies, either by physical location (city, neighborhood, street) or by sector/trade of services offered. It includes from the most general to the most specific of them, for example: tourism, gastronomy, leisure, culture, recommended places, education, shops, fashion, sportswear, sneakers, among many others. This is a plus for your brand when a user can easily locate you by different mechanisms and keywords in the search.