Adwords campaigns for NGOs
Ana Samos: I am going to collaborate with a non-profit organization and for these entities Adwords offers free advertising but I think it is only text. Since it does not have images, do you think it is just as effective?
Elena : Hi Ana, I think you're referring to Google Grants , which is a program designed for non-profit organizations or NGOs. Google is going to offer them a fairly large amount of money to spend on ads. In this case, that's correct, right? You'll only be able to run search network ads. In this case, the characteristic is that they are text-based, you won't be able to run display campaigns, that's one of the Google Grants regulations. In any case, I would recommend that if you have the possibility to apply for it, do so, it's worth it because even if it's just text, you have a huge field to work with, to advertise, for your keywords, to see different alternatives and to make yourself known. So, even if it's text-based, I recommend it.
robots.txt file25. File «robots.txt»
Ana Samos:
Fernando : Well, this is a fairly old file, from almost the beginning of the Internet, and it is a plain text file where webmasters, including you, Ana, can add a series of rules where you will allow certain search engine robots, hence the name, to index your content or not. They will see it, they will crawl it, as Ernesto said, but do you want it archived, do you want it indexed, because it is relevant, because it is not relevant, because it will compete with your own URLs, as Bruno mentioned before? There mobile directory decide, there you can block some robots, allow others or allow them all. And then another very interesting thing about these files is that you can apply rules so that, for example, they do not index an entire folder within your hosting or specific URLs, etc. Creating it is quite easy, there are many tools on the Web where you simply search for “robots.txt creator”, create it manually, upload it to your hosting and there you have it. You can change it whenever you need to, but you don't have to change it every day. You simply have to analyse which pages are causing you to lose positioning, etc., according to your SEO strategy.
And then, if you use WordPress, which is what we always recommend at Aula CM, you have the preferred or most popular SEO plugins that are currently available. They contain tools for both creating a robots.txt file and for modifying it, which makes it very easy to make that clarification. It is not something that should take up much of your time, you do it just once and, barring any problems, you have it there forever.