Michael Jackson…Much more than an artist and a brand
Posted: Sat Dec 21, 2024 3:48 am
Yesterday, at the stroke of midnight, I was listening to the radio and they announced the death of Michael Jackson. At the age of 50, the King of Pop left us to ascend like a star to heaven. This small post on my humble blog serves to pay tribute to him and thank him for the musical legacy he has left behind.
But what does an artist have to do with marketing? Is it logical to write a post about Michael Jackson on a marketing blog?
Yes, it is logical, a blog is something very personal in which the author writes about those topics he feels like writing about, trying to deviate as little as possible from the main topic of the blog. In this chinese thailand data case, the main topic of the blog is Marketing and Business Management and Michael Jackson, in addition to being an artist, was (or is) a brand.
Before, the value of a brand was measured (in a way) by the number of photographers in front of your door, but now with the massification of the Internet, in addition to the number of photographers, it is the number of followers on Twitter or the number of times people ask about you on search engines. Social networks on the Internet have become the tool for artists - actors, musicians and sportsmen mainly - to make direct contact with their fans.
In the coming weeks, they will decide who will be the managers and heirs of his fortune and the Michael Jackson brand name, which will undoubtedly continue to generate millions in revenue each year, as do those of other artists such as Elvis Presley, Bob Marley, etc.
It's only been 10 hours since his death and thousands of tribute videos are flooding the internet. Despite the controversies that have surrounded Michael Jackson in recent years, he has always managed to maintain a large number of fans around the world. As an example, we only have to look at the few hours that tickets were on sale for the concerts he was going to give starting next July 13 and which unfortunately he will no longer be able to give. More than 750,000,000 records sold, records of all kinds at a musical level that the star of the post achieved and will maintain.
But what does an artist have to do with marketing? Is it logical to write a post about Michael Jackson on a marketing blog?
Yes, it is logical, a blog is something very personal in which the author writes about those topics he feels like writing about, trying to deviate as little as possible from the main topic of the blog. In this chinese thailand data case, the main topic of the blog is Marketing and Business Management and Michael Jackson, in addition to being an artist, was (or is) a brand.
Before, the value of a brand was measured (in a way) by the number of photographers in front of your door, but now with the massification of the Internet, in addition to the number of photographers, it is the number of followers on Twitter or the number of times people ask about you on search engines. Social networks on the Internet have become the tool for artists - actors, musicians and sportsmen mainly - to make direct contact with their fans.
In the coming weeks, they will decide who will be the managers and heirs of his fortune and the Michael Jackson brand name, which will undoubtedly continue to generate millions in revenue each year, as do those of other artists such as Elvis Presley, Bob Marley, etc.
It's only been 10 hours since his death and thousands of tribute videos are flooding the internet. Despite the controversies that have surrounded Michael Jackson in recent years, he has always managed to maintain a large number of fans around the world. As an example, we only have to look at the few hours that tickets were on sale for the concerts he was going to give starting next July 13 and which unfortunately he will no longer be able to give. More than 750,000,000 records sold, records of all kinds at a musical level that the star of the post achieved and will maintain.