Increase the number of repeat visitors to your pages!
Posted: Mon Dec 23, 2024 9:36 am
Why should you pay attention to repeat visitors who visit your pages?
It is said that acquiring a new client is 6 or 7 times more expensive than keeping an existing one, have you heard that?
The same goes for web traffic: it is much more expensive and less advantageous to attract new traffic than to get repeat users to your website.
Not only because the investment is greater, but because visits from recurring users are much more profitable.
And yet, most marketing strategies focus on attracting new users.
I invite you to do an "examination of conscience."
Have you dedicated resources to keeping your users coming back?
Possibly not, or not as many as to attract traffic.
User return, an excellent indicator
Repeat visits are important for several reasons, here are some of them:
Users who will ultimately move through the funnel to conversion
You are much more likely to get a conversion from a customer who already knows your site than from a first-time user.
The clearest indication that you are providing valuable content
The best evidence that your content provides value to users is precisely that: that they come back again and again for more.
The way to sustain long-term success
If you get users to come back to consume your content, you are extending its lifespan, far beyond the peaks of attention it receives in the first few hours after its publication.
This is how you optimize the effort dedicated to creating it.
A factor that influences positioning
We know that the best way to rank is to give the user what they are looking for, because Google i email list of sweden businesses s looking for exactly that: to provide the user with the information they are looking for.
A clear indication that your content is achieving this goal is the recurrence of user visits.
Keep in mind that, far beyond being another way to gain traffic to your website, increasing recurring visits will bring you other benefits that will help you consolidate the growth of your brand and create a community of loyal users.
It is said that acquiring a new client is 6 or 7 times more expensive than keeping an existing one, have you heard that?
The same goes for web traffic: it is much more expensive and less advantageous to attract new traffic than to get repeat users to your website.
Not only because the investment is greater, but because visits from recurring users are much more profitable.
And yet, most marketing strategies focus on attracting new users.
I invite you to do an "examination of conscience."
Have you dedicated resources to keeping your users coming back?
Possibly not, or not as many as to attract traffic.
User return, an excellent indicator
Repeat visits are important for several reasons, here are some of them:
Users who will ultimately move through the funnel to conversion
You are much more likely to get a conversion from a customer who already knows your site than from a first-time user.
The clearest indication that you are providing valuable content
The best evidence that your content provides value to users is precisely that: that they come back again and again for more.
The way to sustain long-term success
If you get users to come back to consume your content, you are extending its lifespan, far beyond the peaks of attention it receives in the first few hours after its publication.
This is how you optimize the effort dedicated to creating it.
A factor that influences positioning
We know that the best way to rank is to give the user what they are looking for, because Google i email list of sweden businesses s looking for exactly that: to provide the user with the information they are looking for.
A clear indication that your content is achieving this goal is the recurrence of user visits.
Keep in mind that, far beyond being another way to gain traffic to your website, increasing recurring visits will bring you other benefits that will help you consolidate the growth of your brand and create a community of loyal users.