What is a content inventory and how to do it successfully
Posted: Mon Dec 23, 2024 9:27 am
Are you aware of the importance of a content inventory but don't know how to implement it?
I think that all of us, in some way, have been “amateurs” at what we love to do. We created a website, wrote a couple of topics of interest to our sector and that was it, we were already working to position ourselves on Google.
This was a very common scenario long before Panda and Penguin but after understanding the seriousness of the matter, we understood that writing a couple of topics was not enough.
Exercising e-commerce is a serious matter and, therefore, must be attended to with complete formality, which is why the content inventory was (and continues to be) an important step in working on an updated website focused on attracting qualified leads .
Content inventory is the pause that everyone must take at some point in their online career to redefine objectives, strategies, structure and intention of the online business.
I did it at the time and believe me, it helped me a lot to understand the path to winning real potential clients.
What I learned by making my own content inventory I share with you in the body of this text.
What is a content inventory?
The content inventory is nothing more than a document that compiles all the pages that lead to the content of your website.
You can make an inventory of your entire website, in the form of a map, to know, for example, what your home page will contain, “About us”, “Solutions”, “What we do”, etc.
But today I will expand more on the inventory of content on the blog, assuming that like me (in my beginnings), you want to organize everything to make sense of your business.
This document is created from Microsoft Office tools, wow, how useful Excel is for these things!
How you organize it will depend on what you want to do, for example, you may want to segment your material for each stage of the buyer journey .
It may also be the case that in your amateur days you wrote content that ranked well in search engines and now you want to polish it to adjust it to Google's guidelines.
Or simply to have everything organized and, later, do a kind of audit: what works, what doesn't, email list of kuwait businesses what can be fixed, and more.
Whatever you have in mind, a content inventory is the best way to organize your blog content.
For example, in my case it helped me to know what kind of content my blog had, I found amazing texts that I had no idea I had, as well as some that were not useful at all.
Once I was able to understand the type of content my blog had, I was able to organize myself and begin to segment my content according to my objectives, which initially focused on optimizing it for search engines.
Here is a sample of it:
I think that all of us, in some way, have been “amateurs” at what we love to do. We created a website, wrote a couple of topics of interest to our sector and that was it, we were already working to position ourselves on Google.
This was a very common scenario long before Panda and Penguin but after understanding the seriousness of the matter, we understood that writing a couple of topics was not enough.
Exercising e-commerce is a serious matter and, therefore, must be attended to with complete formality, which is why the content inventory was (and continues to be) an important step in working on an updated website focused on attracting qualified leads .
Content inventory is the pause that everyone must take at some point in their online career to redefine objectives, strategies, structure and intention of the online business.
I did it at the time and believe me, it helped me a lot to understand the path to winning real potential clients.
What I learned by making my own content inventory I share with you in the body of this text.
What is a content inventory?
The content inventory is nothing more than a document that compiles all the pages that lead to the content of your website.
You can make an inventory of your entire website, in the form of a map, to know, for example, what your home page will contain, “About us”, “Solutions”, “What we do”, etc.
But today I will expand more on the inventory of content on the blog, assuming that like me (in my beginnings), you want to organize everything to make sense of your business.
This document is created from Microsoft Office tools, wow, how useful Excel is for these things!
How you organize it will depend on what you want to do, for example, you may want to segment your material for each stage of the buyer journey .
It may also be the case that in your amateur days you wrote content that ranked well in search engines and now you want to polish it to adjust it to Google's guidelines.
Or simply to have everything organized and, later, do a kind of audit: what works, what doesn't, email list of kuwait businesses what can be fixed, and more.
Whatever you have in mind, a content inventory is the best way to organize your blog content.
For example, in my case it helped me to know what kind of content my blog had, I found amazing texts that I had no idea I had, as well as some that were not useful at all.
Once I was able to understand the type of content my blog had, I was able to organize myself and begin to segment my content according to my objectives, which initially focused on optimizing it for search engines.
Here is a sample of it: