Corporate Digital Responsibility: Towards a more human marketing
Posted: Mon Dec 23, 2024 9:17 am
Everyone is talking about the enormous benefits of AI . And I have no doubt that, when used for the benefit of people, it represents a tremendous advance.
But every day, our computers, smartphones, internet-connected appliances, chatbots, cybersecurity, virtual reality, personal assistants, "smart" switchboards and e-shopping - to name a few - test our patience.
I bought my first computer, a Mac Quadra 840AV, in 1992. The same year my son Carlos was born. Although it may surprise many people today, I was already communicating with that machine via video chat using a 14.4K modem connected to the Internet. What is the point of this historical review, you may be asking yourself? Well, 30 years later, I am still using practically the same communication system, although a bit faster.
Something similar has happened with software. At that time, Word was installed from a 1.44 MB diskette. Photoshop came on a 640 MB CD (more than half of which was junk content). Need I clarify that today's Word, despite being hundreds of times "weigher", does not offer any functionality that would make you a stellar writer. Seriously, even today's Photoshop hardly offers anything that could not have been done back then after hours of personal research and work.
To delve a little deeper into the subject, as a music and music all india mobile number database production enthusiast, I often visit websites on this subject where, despite the passage of time, every time a sound card with a higher resolution is launched, the eternal revolution arises: if you don't buy it, you won't be able to make music properly. Really? The positive technological advance has led to the democratization of music. Nowadays, anyone with a modern computer and certain programs can record music with studio quality. Something that 40 years ago seemed like a pipe dream.
However, there is also a negative side. And I fear that, in this case, marketing has not played a fair role. I sincerely believe that encouraging consumers to constantly upgrade their technological products, even by resorting to unobjective tests to disguise the new performance, generates unnecessary purchasing needs. The direct and certain consequence of these practices is the growth of the garbage dump of the planet we all inhabit.
I suppose you have read more than once something about the digital divide in third world or developing countries.
Stimulating wild sales and constant updating of hardware and software is a sign of underhanded and irresponsible behaviour.
We have reached a point where so many companies consider it legitimate to constantly launch "new" products (which are actually simple performance improvements) promising to make our lives easier as if they were magical hair growth products.
Doesn't anyone notice that to make room for a new computer you have to throw away the old one? The same applies to mobile phones, tablets, sound cards, musical instruments, etc.
Many of them are still sleeping in drawers, but we all know where they will go. Better sooner than later.
The truly disconcerting thing about this situation is that most of these companies subscribe to responsible care for the planet in hypocritical messages disguised as their mission and/or vision.
But every day, our computers, smartphones, internet-connected appliances, chatbots, cybersecurity, virtual reality, personal assistants, "smart" switchboards and e-shopping - to name a few - test our patience.
I bought my first computer, a Mac Quadra 840AV, in 1992. The same year my son Carlos was born. Although it may surprise many people today, I was already communicating with that machine via video chat using a 14.4K modem connected to the Internet. What is the point of this historical review, you may be asking yourself? Well, 30 years later, I am still using practically the same communication system, although a bit faster.
Something similar has happened with software. At that time, Word was installed from a 1.44 MB diskette. Photoshop came on a 640 MB CD (more than half of which was junk content). Need I clarify that today's Word, despite being hundreds of times "weigher", does not offer any functionality that would make you a stellar writer. Seriously, even today's Photoshop hardly offers anything that could not have been done back then after hours of personal research and work.
To delve a little deeper into the subject, as a music and music all india mobile number database production enthusiast, I often visit websites on this subject where, despite the passage of time, every time a sound card with a higher resolution is launched, the eternal revolution arises: if you don't buy it, you won't be able to make music properly. Really? The positive technological advance has led to the democratization of music. Nowadays, anyone with a modern computer and certain programs can record music with studio quality. Something that 40 years ago seemed like a pipe dream.
However, there is also a negative side. And I fear that, in this case, marketing has not played a fair role. I sincerely believe that encouraging consumers to constantly upgrade their technological products, even by resorting to unobjective tests to disguise the new performance, generates unnecessary purchasing needs. The direct and certain consequence of these practices is the growth of the garbage dump of the planet we all inhabit.
I suppose you have read more than once something about the digital divide in third world or developing countries.
Stimulating wild sales and constant updating of hardware and software is a sign of underhanded and irresponsible behaviour.
We have reached a point where so many companies consider it legitimate to constantly launch "new" products (which are actually simple performance improvements) promising to make our lives easier as if they were magical hair growth products.
Doesn't anyone notice that to make room for a new computer you have to throw away the old one? The same applies to mobile phones, tablets, sound cards, musical instruments, etc.
Many of them are still sleeping in drawers, but we all know where they will go. Better sooner than later.
The truly disconcerting thing about this situation is that most of these companies subscribe to responsible care for the planet in hypocritical messages disguised as their mission and/or vision.