Content benchmarking: quickly analyze your competitors

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A good match preparation plan usually includes key information about the opponent.

You don't just blindly go into battle believing in your strengths without knowing where others stand, right?

Well, it's funny, because even though SEO is a competitive discipline by nature, we often rush into producing content without thinking about who we're competing against in the search rankings.

Your content strategy has to be unique and meet the needs of your audience in a way that others can't.

And for that you need to know what your competitors are doing.

With backlink analysis

Study your backlink profiles and those of your competitors

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This is where content benchmarking and SEO come into play.

In this article we propose a return to basics by learning how to perform an express content benchmark with SEMrush.

The importance of regularly performing a content benchmark
You know your audience like the back of your hand, you've created a rich editorial calendar, and you produce quality content: well-researched, well-written, optimized.

But if you've lost sight of your competitors, it doesn't matter if you're publishing textbook content.

Content marketing has become extremely competitive in recent years, which means that when it comes to ranking, everything you do must be done better than your digital competition.


And just as you review your plans and goals from time to time, it's important to regularly check how your content ranks compared to your competitors.

You need to ask yourself questions like:

Which competitors should I beat to rank for my top keywords?
What keywords are they using that I'm not?
What type of content are you producing and what works best for you?
The express content benchmark is an analysis process that will give you the answer to these questions in email list of australia less than an hour so that there are no excuses for repeating it regularly.

This will allow you to:

Stay up to date with content marketing and SEO best practices in your industry.

Understand (and see how) your competition's key strengths and weaknesses play out.

Defend yourself from threats as soon as they occur and seize opportunities in the digital world.

Have references of what works and what doesn't to generate your own content ideas.