Competitor positioning map
Posted: Mon Dec 23, 2024 8:15 am
Has mobile traffic dropped on any of the channels?
You will need an explanation and a proposal to resolve possible incidents.
Add your explanation in text if you see it necessary.
If there is a channel that is particularly relevant to your strategy, include the "overview" module again, setting "traffic channel" to display only information for that channel.
5.- SEO
If you are offering the SEO-on-Page service, you must include the following module:
Site Audit > Overview
The most important information will be displayed in a very schematic and visual way: the overall score and errors, problems and warnings.
Position Tracking > Ranking Overview
This module provides you with information on the position of your keywords, the difference in positioning during the selected period, the CPC and the monthly search volume.
You can filter how many keywords you want to appear in the listing, making it much more manageable.
If you are also working on link building, you will find different modules in the following section:
Domain Analytics > Backlinks
You can also include the module:
Google Analytics > References
With it you can see which links bring in the most traffic and the main metrics of this traffic (sessions, bounce rate, session duration, etc.).
Try Link Building Tool
and improve your positioning with quality backlinks
Enter your domain
Try it now! →
ADS illustration
6.- SEM (PPC)
Domain Analytics > Advertising Research > Paid Search
In this section you will find all the information you need.
Positions
It will show the breakdown of the main Keywords, indicating the position in the ranking, the search volume, the CPC, the percentage of traffic that each of them gains and the cost of this traffic, among other data.
Traffic / Keywords / Costs graph
If you select "Costs" as your chart type, you'll be able to display your ad spend and have the information you need to calculate your ROI.
You can also add a module that shows information about your competitors, if you consider it relevant.
For example:
Paid Search > Main Competitors
Or:
7.- Social Media Strategy
In the initial summary we have included basic information about the activity of the profiles.
Now it's about showing how they are helping to attract traffic, leads and sales.
Google Analytics > Overview, selecting "Social Network" under "Traffic Channel"
This will allow you to display data on traffic that comes exclusively through social networks.
If you have set up lead capture as an Analytics goal:
Chart of objectives achieved
It will offer you the information in a very visual way, since it can also be filtered:
Traffic Channel > Social Network
Add the " Conversions " module again, also configuring the "Social Network" traffic channel and the email in french conversions that come through social networks will appear.
These modules can also be configured by selecting the traffic channel:
You will need an explanation and a proposal to resolve possible incidents.
Add your explanation in text if you see it necessary.
If there is a channel that is particularly relevant to your strategy, include the "overview" module again, setting "traffic channel" to display only information for that channel.
5.- SEO
If you are offering the SEO-on-Page service, you must include the following module:
Site Audit > Overview
The most important information will be displayed in a very schematic and visual way: the overall score and errors, problems and warnings.
Position Tracking > Ranking Overview
This module provides you with information on the position of your keywords, the difference in positioning during the selected period, the CPC and the monthly search volume.
You can filter how many keywords you want to appear in the listing, making it much more manageable.
If you are also working on link building, you will find different modules in the following section:
Domain Analytics > Backlinks
You can also include the module:
Google Analytics > References
With it you can see which links bring in the most traffic and the main metrics of this traffic (sessions, bounce rate, session duration, etc.).
Try Link Building Tool
and improve your positioning with quality backlinks
Enter your domain
Try it now! →
ADS illustration
6.- SEM (PPC)
Domain Analytics > Advertising Research > Paid Search
In this section you will find all the information you need.
Positions
It will show the breakdown of the main Keywords, indicating the position in the ranking, the search volume, the CPC, the percentage of traffic that each of them gains and the cost of this traffic, among other data.
Traffic / Keywords / Costs graph
If you select "Costs" as your chart type, you'll be able to display your ad spend and have the information you need to calculate your ROI.
You can also add a module that shows information about your competitors, if you consider it relevant.
For example:
Paid Search > Main Competitors
Or:
7.- Social Media Strategy
In the initial summary we have included basic information about the activity of the profiles.
Now it's about showing how they are helping to attract traffic, leads and sales.
Google Analytics > Overview, selecting "Social Network" under "Traffic Channel"
This will allow you to display data on traffic that comes exclusively through social networks.
If you have set up lead capture as an Analytics goal:
Chart of objectives achieved
It will offer you the information in a very visual way, since it can also be filtered:
Traffic Channel > Social Network
Add the " Conversions " module again, also configuring the "Social Network" traffic channel and the email in french conversions that come through social networks will appear.
These modules can also be configured by selecting the traffic channel: