Most email users who check their email more than once

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Nowadays, people are rarely away from their phones, and it’s worth remembering this when creating an email marketing strategy .

Newsletters are no exception. Without proper mobile optimization, you risk missing out on an important audience and alienating people who open your emails on a phone or tablet. Overly complicated newsletters with image errors, formatting issues, and other compatibility problems turn off readers right away. As a result, they don’t actually see the content properly.


So how can you avoid this mistake? The first last name malay thing to remember is that mobile-friendly designs are simple, so they translate well to a small screen. Instead of trying to squeeze a web page’s content into a small newsletter, think of an eye-catching, easily digestible design that gets your point across but doesn’t look complicated.

2 – Forgetting about the brand
Just because the email is coming from your business account doesn’t mean you can assume people will recognize and remember your brand. Branding is essential for digital marketing . You should never leave it out of your newsletters.

One mistake many businesses make is stripping their newsletters of all branding, leaving them looking generic, boring, and sometimes untrustworthy. You want your audience to know who you are at first glance. Good branding is the way to do that.

Some of the main things to consider are:

Your brand colors: Choose a color scheme that suits your brand and use it in your newsletter templates.
Choose a font and be consistent. Changing font style, size and color can be confusing and distract from the information.
Choosing images and other visuals: Generic visuals won’t make your brand stand out, which is something you need to do if you want your newsletters and overall email marketing campaign to be successful. Only use visuals that add value and are specific to your brand.
Logo placement: Not thinking about where to place your logo is detrimental. Logos should be at the top of your newsletter so people can see them immediately. It can be centered or off to the left, whatever looks best for the shape of your logo. You can also put it back at the end if you have the room.