Working in marketing and communications means always keeping an eye on micro-data , or the traces that each of us leaves while browsing online.
Analyzing micro-data, in fact, is essential to understand what type of topic we can deal with on our social channels, but also to analyze social and market trends useful for attracting your audience. So as to have a strategic direction based on what can engage our target the most!
That's why in this article we explore together 7 tools for micro-data analysis
Answer The Public
Answer The Public allows us to danish number phone search for a specific topic (subject, product or brand), using a reference keyword, and have an in-depth overview of all searches related to it .
Answer The Public Screenshot
Including the most searched questions and phrases online on that topic, which tell us a lot about the most requested information. It is, therefore, a truly precious mine to of consumers.
Here is an example, based on the research “sustainable tourism”
Questions related to the search term “sustainable tourism”
But in addition to the most frequently asked questions, Answer The Public also gives us the prepositions and similar searches performed.