Examples of brands that use content in sustainable tourism
Posted: Mon Dec 23, 2024 7:14 am
So, if you are clear that you must communicate your business with a mix of education and suggestion, here are some good examples of how other companies do it.
Let's look at them one by one and see why they worked and what you can learn from them.
CESOSACO, working with the communities of Peru
Did you know that only men weave on the island of Taquile?
Well yes.
Even though they probably don't know what gender roles are, on this small island in Peru it is men who take up the knitting needles to create the clothes they wear.
This campaign is not being supported by a large tourism company, but by a Canadian organisation that aims to be a driving force of international economic development that helps grow sustainable and inclusive businesses around the world.
To promote these projects, they have created videos like the one you can see below.
Youtube video thumbnail
Why does it work?
Because it highlights the beauty and richness of the destination, while educating on the need to invest in sustainable tourism as a way of life and the conservation of a beautiful but fragile ecosystem.
What can you learn from them?
To show all the humanity of those who inhabit the destination places.
They are not the most handsome, nor the most photogenic, nor influencers on social networks .
However, they have a story to tell.
And believe me, it's worth listening to.
Iceland Academy, learning to live in Iceland
Personally, just thinking about it gives me the shivers, but the truth is that more and more people are encouraged to travel to this distant and cold country.
With an annual increase of 8.8%, tourists are beginning to arrive en masse, but it has not always email database usa been this way.
Following the eruption of the Eyjafjallajökull volcano in 2010, tourist arrivals plummeted.
Let's just say that public perception of Iceland was not at its highest point.
The Icelanders got their act together and despite the shadow of "what was the name of the volcano? Oh yes, Eyjafjallajökull", the tourists returned.
Campaigns aimed at promoting the country, including those educating visitors about responsible tourism, worked.
The strategy?
Let's look at them one by one and see why they worked and what you can learn from them.
CESOSACO, working with the communities of Peru
Did you know that only men weave on the island of Taquile?
Well yes.
Even though they probably don't know what gender roles are, on this small island in Peru it is men who take up the knitting needles to create the clothes they wear.
This campaign is not being supported by a large tourism company, but by a Canadian organisation that aims to be a driving force of international economic development that helps grow sustainable and inclusive businesses around the world.
To promote these projects, they have created videos like the one you can see below.
Youtube video thumbnail
Why does it work?
Because it highlights the beauty and richness of the destination, while educating on the need to invest in sustainable tourism as a way of life and the conservation of a beautiful but fragile ecosystem.
What can you learn from them?
To show all the humanity of those who inhabit the destination places.
They are not the most handsome, nor the most photogenic, nor influencers on social networks .
However, they have a story to tell.
And believe me, it's worth listening to.
Iceland Academy, learning to live in Iceland
Personally, just thinking about it gives me the shivers, but the truth is that more and more people are encouraged to travel to this distant and cold country.
With an annual increase of 8.8%, tourists are beginning to arrive en masse, but it has not always email database usa been this way.
Following the eruption of the Eyjafjallajökull volcano in 2010, tourist arrivals plummeted.
Let's just say that public perception of Iceland was not at its highest point.
The Icelanders got their act together and despite the shadow of "what was the name of the volcano? Oh yes, Eyjafjallajökull", the tourists returned.
Campaigns aimed at promoting the country, including those educating visitors about responsible tourism, worked.
The strategy?