301 Redirect – What is it and When to Use It?
Posted: Mon Dec 23, 2024 7:13 am
A 301 redirect can be helpful in many situations. When moving a site from one URL to another, you need to take action to ensure that visitors are taken to the appropriate location. This action is technically called a 301 redirect.
The article answers the questions:
What is a 301 redirect and what is it used for?
How does a 301 redirect affect SEO?
How to do a 301 redirect in an .htaccess file?
Redirecting 301 is essential for maintaining domain authority and previous position buyers email list the search engine. This tool allows you to seamlessly transfer a visitor to the right place, as well as inform the search engine that the subpage is located at a different address - these actions can be performed without having to change the URL.
Contents:
What is a 301 redirect?
Why is setting up a 301 redirect important?
What is the cause of this?
How to properly perform a 301 redirect? What to do to avoid negative consequences or errors?
What is a 301 redirect?
A 301 redirect is a permanent redirect from one URL to another. Both users and search engines are automatically notified that the page has been moved. Additionally, a 301 redirect gathers URLs from across the web into one place, allowing search engines to index pages based on the authority of domains that link to your site from outside.
Below are two URLs that – thanks to a 301 redirect – lead to the same website:
seo-www.pl/blog
https://seo-www.pl/blog
Users who use these addresses to refer to the blog are automatically redirected to the correct address. By combining both addresses into one, the domain authority is preserved . This also applies to external links, which - without losing domain power - can link to the first or second address.
By entering the address in your browser:
you will notice that the address will change to seo-www.pl - this is also a 301 redirect . This is a standard SEO optimization action , thanks to which all external links with the prefix "www" are associated with one version of the domain.
Why is setting up a 301 redirect important?
Here are the most important reasons to properly configure a 301 redirect:
1. Linking all versions of your domain to one main one to maximize domain authority - the effect of this action is a chance for higher positions in the Internet search engine;
2. Changing the name of the website URL to another;
3. Redirecting traffic to the website from other URLs that belong to the same industry.
Now let's look at the second point, which is changing the name of the URL address of the website. In this case, the 301 redirect must be an integral part of the new website - without it, the website will lose its power and will be treated as a website newly introduced to the Internet. Hence the conclusion that when changing the domain, the 301 redirect not only allows you to maintain power and authority , but also allows you to transfer visitors to the place where they should ultimately go.
The lack of a 301 redirect will result in users ending up on a page with a 404 error . Let's also look at point three. It's easy to see that many online brands acquire domains with a similar nomenclature or industry in order to generate more traffic to the site , as well as to transfer the power of the purchased domain to the main URL. However, it should be remembered that domains from the same industry are not a new solution, but have a specific history on the web and external links. So what is the difference between a permanent (301) and a temporary (302) redirect? A 301 redirect - compared to a temporary (302) redirect - turns out to be much better in terms of search engine optimization.
What is the cause of this?
A 301 redirect allows you to move links from a redirected domain to a new one in such a way that the positions are maintained in the search engine and organic traffic is not lost. However, there are several situations in which a temporary redirect (302) is definitely better . As you know, a temporary redirect (302) involves moving domain: A to domain B with the proviso that domain A can change direction and display its content again.
The article answers the questions:
What is a 301 redirect and what is it used for?
How does a 301 redirect affect SEO?
How to do a 301 redirect in an .htaccess file?
Redirecting 301 is essential for maintaining domain authority and previous position buyers email list the search engine. This tool allows you to seamlessly transfer a visitor to the right place, as well as inform the search engine that the subpage is located at a different address - these actions can be performed without having to change the URL.
Contents:
What is a 301 redirect?
Why is setting up a 301 redirect important?
What is the cause of this?
How to properly perform a 301 redirect? What to do to avoid negative consequences or errors?
What is a 301 redirect?
A 301 redirect is a permanent redirect from one URL to another. Both users and search engines are automatically notified that the page has been moved. Additionally, a 301 redirect gathers URLs from across the web into one place, allowing search engines to index pages based on the authority of domains that link to your site from outside.
Below are two URLs that – thanks to a 301 redirect – lead to the same website:
seo-www.pl/blog
https://seo-www.pl/blog
Users who use these addresses to refer to the blog are automatically redirected to the correct address. By combining both addresses into one, the domain authority is preserved . This also applies to external links, which - without losing domain power - can link to the first or second address.
By entering the address in your browser:
you will notice that the address will change to seo-www.pl - this is also a 301 redirect . This is a standard SEO optimization action , thanks to which all external links with the prefix "www" are associated with one version of the domain.
Why is setting up a 301 redirect important?
Here are the most important reasons to properly configure a 301 redirect:
1. Linking all versions of your domain to one main one to maximize domain authority - the effect of this action is a chance for higher positions in the Internet search engine;
2. Changing the name of the website URL to another;
3. Redirecting traffic to the website from other URLs that belong to the same industry.
Now let's look at the second point, which is changing the name of the URL address of the website. In this case, the 301 redirect must be an integral part of the new website - without it, the website will lose its power and will be treated as a website newly introduced to the Internet. Hence the conclusion that when changing the domain, the 301 redirect not only allows you to maintain power and authority , but also allows you to transfer visitors to the place where they should ultimately go.
The lack of a 301 redirect will result in users ending up on a page with a 404 error . Let's also look at point three. It's easy to see that many online brands acquire domains with a similar nomenclature or industry in order to generate more traffic to the site , as well as to transfer the power of the purchased domain to the main URL. However, it should be remembered that domains from the same industry are not a new solution, but have a specific history on the web and external links. So what is the difference between a permanent (301) and a temporary (302) redirect? A 301 redirect - compared to a temporary (302) redirect - turns out to be much better in terms of search engine optimization.
What is the cause of this?
A 301 redirect allows you to move links from a redirected domain to a new one in such a way that the positions are maintained in the search engine and organic traffic is not lost. However, there are several situations in which a temporary redirect (302) is definitely better . As you know, a temporary redirect (302) involves moving domain: A to domain B with the proviso that domain A can change direction and display its content again.