There is practically no recipe for an effective online store. The e-commerce industry is a very extensive undertaking, increasing sales often requires a lot of effort. There are many buyer email list sales factors - store presentation, graphic design, building trust, brand awareness, and advertising in various forms. An effective incentive to buy can be various types of discounts, which are undoubtedly worth using, while maintaining common sense.
The article answers the questions:
How to increase sales in your online store?
How to reduce the number of abandoned carts in your online store?
What influences the purchasing decision in an online store?
Contents:
Why is it worth using discounts?
Discount coupons
Weekend, weekly and even monthly offers
Freebies
Remarketing
Abandoning the cart
Email Subscription
Minimum number required
Pre-sale
Individual special offer
The moment of leaving the site
Seasonal Occasions
What types of discounts are there in the online store?
Why is it worth using discounts?
First of all, it is worth looking at the pros and cons of all types of discounts and reductions.
Pros:
promotional offers can convince you to use the brand;
the customer can leave their current brand for yours;
discounts help attract new customers;
discounts increase the number of orders;
are encouraging and attractive to the customer;
increase the loyalty and brand loyalty of existing customers;
can make buyers happy.
Cons:
may attract unloyal customers who are bargain hunters;
the revenue per individual transaction decreases;
customers may become addicted to store promotions and will only buy during these types of events;
a discount is not a good form of advertising in the long term.
The above information indicates that discounts also have disadvantages, but this does not mean that they should be abandoned. Quite the opposite. By using well-thought-out discounts, you can effectively encourage recipients to make a purchase .
Discount coupons
The idea is simple and effective, and more importantly, it allows for many alternative configurations. It is also a very flexible and convenient solution.
What online store discounts increase sales?
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