. Link your content internally

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Whitepaper SEO Download

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You should include your keyword at gambling data europe regular intervals in both the introduction and the main body. However, this should always be reader-friendly and not seem unnatural. Be helpful and try to answer the questions your customer might have about a particular topic. This way, you will probably optimize your blog post quite naturally.

URL
The URL of your blog post plays an important role in prioritizing search results. It helps the search engine figure out what your article is about, so make sure to include your keywords in the URL as well.

meta description
In the meta description you have the opportunity to briefly formulate what the reader can expect in your text. The keyword should also be placed here to enable readers to assess the relevance of the article. Make sure to use less than 155 characters.

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Inbound links to your content show search engines the relevance of the topic. This also applies to links to other pages on your website. Does one blog post relate to another? Link to it! Or have you published an e-book or white paper on a specific topic that is related to your article? Link to that too! This will not only help you attract visitors to your website in general, but also improve the ranking of the linked pages.