For example, if your brand is dynamic, what does that refer to?

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Visual branding , as I mentioned at the beginning, is the face of your brand, everything visual, what you see, the tangible part of a brand.

Visual identity is the visual elements that represent your brand.

A series of characteristics and guidelines are defined and compiled in a manual to maintain a style and consistency in any graphic piece that represents the business.

They are made up of the logo, colors, fonts, photo style, textures or patterns, illustrations, icons, templates, etc.

In the long run it comes to almost the same thing, except that an interesting nuance may be that the visual identity collects all the characteristics in a brand manual or visual identity manual for the creation of future graphic pieces.

Brand image is what potential customers perceive of a brand.

What do they see, what do they think, what do they feel about that brand?

Ultimately, it is how your potential clients see you from the outside.

And I'll add one more term in case someone reading this thinks about it and has doubts.

Brand identity is all those characteristics that define a brand (not from the outside, since that would be the brand image ), but from the definition of the brand itself.

These features define it, give it a personality, make it unique, differentiating it from the rest and giving it a way to connect with its potential clients.

Everything that is defined at the base of a brand is the intangible part, it is a strategy that will give impetus to the brand for future branding actions.

Definition of brand visual positioning and its importance for the brand to be aligned with what we are looking for.

Brand visual positioning is a visual reference that helps summarize a brand's written information with relevant aspects of its universe.

Visual positioning translates into a collage of images that analyzes the nuances of a concept and helps us define it better.

In the collage, brand concepts are chosen, such as a photograph of the target with its uses and customs during the day, competitors, channels, a dominant color or shades, a specific photographic style or technique, etc.

In short, everything that helps us visually understand our positioning and who we are.

Not all brands carry out this exercise, however, if they do, they will be able to summarise all their attributes, values ​​and benefits in an image and, in addition, to specify the nuances of a concept to improve the positioning they want to convey.



How you interact on your online channels, the intensity with which you express yourself, and the speed with which you work.

And so you can explore the rest of the concepts.

Let's talk about visual branding and content marketing. How can we leverage visual brandin email database south africa g on our social channels or blog?

Visual branding goes hand in hand with content marketing.

It serves to give life and identity to a brand's content.

According to a study by Consumer Acquisition, the image is the first area you have to focus on when creating an ad on Facebook.

How can we take advantage of it?

In many ways.

Let's remember that the brand image is the perception of