The customer life cycle: what it is and how to extend it over time

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The business relationship between a person and your company is generated when the prospect makes the first transaction with your business and, at this precise moment, you will be generating a bond that, if you work on it well, could be very promising for your finances and for increasing the customer life cycle much more than you imagine.

To achieve this goal, you must first know and understand how the life cycle of new customers works in a digital ecosystem and then learn the best strategies to keep them loyal to your business.

What is the customer lifecycle?
The customer life cycle is the stages that a customer goes through from minute 0 when they become a customer until they stop being one.

In a more general sense, we can say that the life cycle of every customer begins when they find out about our existence, grows when they become more and more curious about what we do, matures when they trust us and buy, reproduces when they recommend us because they are proud of us, and dies the moment they leave us.

Continue reading and you will see how productive and necessary it is to maintain a well-established database to increase the life cycle.

The customer life cycle: the 4 fundamental pillars
The process that encompasses the customer life cycle is primarily based on 4 phases, which are:

Obtaining.
Conversion.
Maintenance.
Monetization.
Let's look at them in detail.

1.- Obtaining
All people who view our website for the first time are called visitors.

However, our real challenge is to get them to become a recurring user of our portal.

To do this, we must take into account that each user has a different desire; therefore, the email database lists australia best way to get their constant attention is by developing various well-segmented strategies, to position ourselves in the mind of each one of them and then they choose us assiduously.

Through valuable content on our blog or website, we can persuade our visitors to provide us with their data and maintain ongoing contact through channels such as email marketing.

We mention this tool because it offers the highest return on investment and is the most versatile for sending segmented content and successfully building loyalty in our community.

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