Estimate Your SEO Potential With This Free ChatGPT Bot

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SEO potential is the measure of how much organic traffic you can generate through search engines like Google without a cent spent on ads. This free traffic can translate into increased brand awareness, leads, sales, and revenue.

Calculating SEO potential can be complex and time-consuming. But this is where my free SEO Potential Bot comes in. This simple tool automates the process of analyzing keywords, modeling ranking scenarios, and, in effect, calculating your/your client’s SEO traffic potential.

The bot is based on a simple method but gives you enough to:

Save time and skip the manual work.
Set more realistic goals.
See how much uplift SEO can give your site.
SEO Potential Bot
You can find the bot here.

SEO Potential Bot
The bot works best with Ahrefs data since it relies on traffic physical therapist email list potential and parent topics (more about them in a bit). But if you’re not an Ahrefs user, the bot can use regular keywords instead of parent topics and regular search volume instead of traffic potential. It will also handle copy-paste data from our Free Keywords Generator.

It produces a spreadsheet with traffic estimations you can download in CSV format. You also get visualizations of traffic potential (in the country you selected in Keywords Explorer) and global traffic in the form of stacked bar charts, which you can also download.

Keep in mind that the traffic is expressed as visits (not visitors) you could potentially get each month.

Here’s an example.

SEO potential report by difficulty
The higher the difficulty, the more time and effort you’ll need to rank. The “easy” bucket shows how much traffic you can likely get in the short term — a good target, especially for sites with low domain rating.

How to use
The bot is free to use but requires a ChatGPT subscription, as all community bots do. I’ve included the prompt at the end of the article that you can use instead of the bot (you’ll still need a ChatGPT subscription to use data analysis functionality) or with other LLMs, such as Gemini or Claude.

Here’s how to get the input data with Ahrefs’ Keywords Explorer.

Ask the AI to provide a list of seed keywords. You can use a prompt like “Give me a list of seed keywords for a blog about personal finance.” Naturally, you can add your own keywords or get them from your competitors (here’s how).
Keyword explorer
Go to the Matching terms report and open the Clusters by Parent Topic tab.
how to use matching terms
Export the results in CSV, UTF-8.
CSV
Upload the file to the bot and wait for the result. The bot might ask a simple follow-up question or ask for confirmation of the attached data — it’s AI, after all.
Message SEO Potential Bot
You can also ask the bot to explain the method and adjust the settings.

Tip

Use your competitor’s keywords to estimate traffic you could get if you went after their market.

Use Ahrefs’ Site Explorer export your competitor’s keywords. You will need up to 10k keywords so adjust the filters to stay within the limit, such as minimum volume and max ranking to filter out less significant keywords. Skip branded keywords, too.

Extracting competitors' keywords for the bot.
Plug them into Ahrefs’ Keywords Explorer to get parent topics and traffic potential data.