Fanta's haunted mansion
Posted: Mon Dec 23, 2024 6:16 am
In Latin America there are 18.9 million influencers on Instagram alone, representing 9% of the platform's users; according to the largest study on influencers in Latin America (2023) , conducted by Influencity.
The great diversity of these figures across the continent has allowed Fanta to choose a few of them to reach Generation Z and become the reference for Halloween, just as Coca Cola is for Christmas.
It is with this objective that she launched a reality show called Fanta Monster Mansion , an experience led by influencers from all over the world and chose Victoria Dallier , a young woman born in Brazil, but who has lived in Peru for 20 years, to be part of this event that is broadcast exclusively on YouTube.
Victoria, who considers herself “more Peruvian than Brazilian,” has 6.5 million followers on TikTok. Her success was reflected in her winning the TikTok Awards 2023, in the category of her aesthetic majesty, which is why Fanta was interested in her to be part of the Monster Mansion.
The reality show consists of influencers being challenged to turkey phone number list stay in Dr. Morgana Calligari's haunted mansion, where they will have to compete and work together to find the keys that will help them get out of the mansion.
McKinsey & Company was published on October 10 and has so far had 3.3 million views. The last episode was published on November 2 and, on the contrary, as happens in other series, it has had more views (3.5 million) than the first episode.
“Working with influencers is essential to reach a wider audience. For me, the partnership with them will allow us to get closer to audiences that cannot be reached through traditional media,” revealed Luis Felipe Cisneros, marketing director for Peru and Ecuador, Frontline Latam at The Coca-Cola Company, to Marketers by Adlatina.
AI as a fundamental tool
As artificial intelligence (AI) continues to gain ground, it will become a valuable tool for influencers to enhance their content and provide better services to their followers , such as generating subtitles for videos, creating images or texts.
This makes a lot of sense if we read the study AI in marketing in Peru , by Mu Marketing & Content Lab and Datum Internacional, which indicates that 40% of marketing managers and senior executives in the country consider that content would benefit the most from the use of AI.
As we can see, influencers have quickly become a strategic part of companies to reach customers and as social platforms continue to evolve and new ones emerge, influencer marketing will be an option to reach generation Z.
Investing in influencers is gradually ceasing to be an alternative and becoming a necessity.
The great diversity of these figures across the continent has allowed Fanta to choose a few of them to reach Generation Z and become the reference for Halloween, just as Coca Cola is for Christmas.
It is with this objective that she launched a reality show called Fanta Monster Mansion , an experience led by influencers from all over the world and chose Victoria Dallier , a young woman born in Brazil, but who has lived in Peru for 20 years, to be part of this event that is broadcast exclusively on YouTube.
Victoria, who considers herself “more Peruvian than Brazilian,” has 6.5 million followers on TikTok. Her success was reflected in her winning the TikTok Awards 2023, in the category of her aesthetic majesty, which is why Fanta was interested in her to be part of the Monster Mansion.
The reality show consists of influencers being challenged to turkey phone number list stay in Dr. Morgana Calligari's haunted mansion, where they will have to compete and work together to find the keys that will help them get out of the mansion.
McKinsey & Company was published on October 10 and has so far had 3.3 million views. The last episode was published on November 2 and, on the contrary, as happens in other series, it has had more views (3.5 million) than the first episode.
“Working with influencers is essential to reach a wider audience. For me, the partnership with them will allow us to get closer to audiences that cannot be reached through traditional media,” revealed Luis Felipe Cisneros, marketing director for Peru and Ecuador, Frontline Latam at The Coca-Cola Company, to Marketers by Adlatina.
AI as a fundamental tool
As artificial intelligence (AI) continues to gain ground, it will become a valuable tool for influencers to enhance their content and provide better services to their followers , such as generating subtitles for videos, creating images or texts.
This makes a lot of sense if we read the study AI in marketing in Peru , by Mu Marketing & Content Lab and Datum Internacional, which indicates that 40% of marketing managers and senior executives in the country consider that content would benefit the most from the use of AI.
As we can see, influencers have quickly become a strategic part of companies to reach customers and as social platforms continue to evolve and new ones emerge, influencer marketing will be an option to reach generation Z.
Investing in influencers is gradually ceasing to be an alternative and becoming a necessity.