When approaching the creation of brand websites, it is essential to recognize that dynamic and immersive content platforms excel in today’s digital age, more so than pages that only highlight product features, such as online catalogs. One of the main goals of these websites is to keep users consuming their content or engaging in some kind of interaction, which is known as dwell time.
This metric is essential to know whether websites are attractive or not. This indicator reveals the time that a user remains on a business or company's website from the moment they enter until they leave. If users stay longer, it is because their expectations are being met and the content interests them. If the opposite occurs, it means that they did not find the answer they were looking for or they did not like the content.
Digital marketers try to create strategies to make the dwell time turkey phone number as high as possible and thus avoid the bounce rate. It is worth noting that the average bounce rate is between 26% and 70% , with the optimal range being between 26% and 40%.
Avoiding bounce rates and keeping users on your site for longer will help your page rank high on Google searches and attract more visitors. Here are 5 tips that you can easily apply to your content.
1. Provide different alternatives
Think big, don't stick to just one idea. If you want to keep your audience engaged, it's essential to keep them entertained and informed, and to achieve this you need to provide them with content in a variety of formats, whether text, visual or audio.
Stories, infographics, podcasts, images or galleries allow content to be communicated in different ways, reaching more users. For example, in the case of videos, according to the “ State of video marketing survey ” research by Hubspot, 66% of consumers in 2023 watched one of them to learn about a brand or product. This means that combining videos with articles, among others, within your website will get users to explore it and stay longer on it.
Galleries and infographics, on the other hand, allow for greater dynamism when reading an article. Justin Beegel, CEO of Infographic World, explains that visual storytelling helps companies reach their audiences in more meaningful ways than virtually any other type of media.
A model case in Peru is the ABC of Pacífico Seguros because it combines stories, images, infographics, videos, allowing users to maintain their attention due to the diversity of content it offers. In addition, it has a dictionary of insurance industry terms explained in a simple way.