Speak your customer’s language

[robiulhasan]

Understand their pain points and how to switch on emotions
Create buyer personas to help customize content and predict buying patterns
Be culturally aware
Consider partnerships such as with influencers
Focus on action-oriented experiences and results rather than the product
Use automation tools for segmentation and targeting
2. Audit & Assess
To create an effective strategy, it’s important to know the cell phone numbers list digital marketing channels and assets you currently use and have.

Therefore you should conduct a full channel and content audit and include everything on a spreadsheet to get a full picture of your marketing activities (across owned, paid, and earned media).

You should then link each piece to your organizational goals. So if your key goal is to drive revenue, look at each channel and asset (you may just want to look at the top performers if you have a lot of content) and map it to revenue.

Doing this will help you understand what is currently driving revenue and what isn’t. You can then double down on what’s successful and look to explore new content pieces or channels for any further impact.