It only works with certain types of businesses
Posted: Mon Dec 23, 2024 6:09 am
Another idea about content marketing is that it only works for certain types of businesses, but in reality this type of marketing is beneficial for any company, be it a clinic, a mining company, or a technology program that is just being launched on the market.
Here are some reasons why marketing can be adapted to any business:
Variety of formats : There are a wide variety of formats, ranging from blogs and videos to infographics and podcasts. This allows businesses to tailor their content to meet the needs of their audience. For example, a beauty clinic might send out emails to potential clients about the blog posts created in the last month, which describe the latest treatments for 2024. This helps connect with an audience looking for in-depth information.
Attracting the target audience : The goal of content marketing is to understand the needs of the public and from there build strong relationships through relevant and high-quality content that naturally attracts them to the brand. Good content attracts like-minded people, regardless of the sector, and that builds relationships between the company and its audience. For example, Pacífico Seguros launched ABC del Pacífico, a content hub that offers educational content about insurance through short and simple stories, which has allowed more than 2 million Peruvians to learn the importance of insurance.
Improved SEO : Valuable content is key to improving search engine rankings. By creating relevant, SEO-optimized content, businesses can increase their visibility and attract organic traffic to their website, which benefits any type of business.
For example, if a textile workshop that sells its products to other turkey mobile numbers companies creates a blog, including images and videos to describe the types of cuts that can be made with various machines and the final products that can be produced, it would attract its target audience and over time would rank among the top Google search results due to the traffic it generates, allowing more companies to find out about it.
It is a tactical marketing action, dispensable.
In a recent Kellogg School of Management program, Professor Mohanbir Sawhney mentioned that “content is king” and that there is no marketing practice that can ignore strategic work on brand content. He reinforced the importance of applying an “always-on” marketing strategy , using narrative axes that feed on content over time.
It is a mistake to assume that content marketing is a simple social media action, and even worse, to think that it should be delegated to a junior team and not be directed by the marketing director. Companies such as Pacífico Seguros, Sodimac, Banco de Crédito, among others, have shown how a well-executed content strategy can transform a brand's presence and generate significant engagement with the public.
Content marketing feeds the entire brand ecosystem, throughout the entire consumer purchase journey. A study by the Content Marketing Institute revealed that companies that implement content marketing strategies have a 62% lower cost per lead compared to those that do not. In addition, it is essential to facilitate the achievement of commercial objectives, especially in the generation of leads in the early stages. In fact, content is key to feeding an entire lead nurturing system .
Setting up such a system requires preparation and experience in managing an entire ecosystem. Using tools like HubSpot can help optimize and automate many aspects of content marketing. Certainly, a content marketing manager needs a high level of expertise and authority to govern all branded content generated not only by the marketing area, but also by other areas such as operations, customer service, production, human capital, sustainability, among other key areas of the company.
As we have seen, content marketing cannot be simplified to a single function; on the contrary, it can widely benefit all businesses, regardless of size and industry, through relevant and high-quality content connecting with each company's target audience through various channels.
Here are some reasons why marketing can be adapted to any business:
Variety of formats : There are a wide variety of formats, ranging from blogs and videos to infographics and podcasts. This allows businesses to tailor their content to meet the needs of their audience. For example, a beauty clinic might send out emails to potential clients about the blog posts created in the last month, which describe the latest treatments for 2024. This helps connect with an audience looking for in-depth information.
Attracting the target audience : The goal of content marketing is to understand the needs of the public and from there build strong relationships through relevant and high-quality content that naturally attracts them to the brand. Good content attracts like-minded people, regardless of the sector, and that builds relationships between the company and its audience. For example, Pacífico Seguros launched ABC del Pacífico, a content hub that offers educational content about insurance through short and simple stories, which has allowed more than 2 million Peruvians to learn the importance of insurance.
Improved SEO : Valuable content is key to improving search engine rankings. By creating relevant, SEO-optimized content, businesses can increase their visibility and attract organic traffic to their website, which benefits any type of business.
For example, if a textile workshop that sells its products to other turkey mobile numbers companies creates a blog, including images and videos to describe the types of cuts that can be made with various machines and the final products that can be produced, it would attract its target audience and over time would rank among the top Google search results due to the traffic it generates, allowing more companies to find out about it.
It is a tactical marketing action, dispensable.
In a recent Kellogg School of Management program, Professor Mohanbir Sawhney mentioned that “content is king” and that there is no marketing practice that can ignore strategic work on brand content. He reinforced the importance of applying an “always-on” marketing strategy , using narrative axes that feed on content over time.
It is a mistake to assume that content marketing is a simple social media action, and even worse, to think that it should be delegated to a junior team and not be directed by the marketing director. Companies such as Pacífico Seguros, Sodimac, Banco de Crédito, among others, have shown how a well-executed content strategy can transform a brand's presence and generate significant engagement with the public.
Content marketing feeds the entire brand ecosystem, throughout the entire consumer purchase journey. A study by the Content Marketing Institute revealed that companies that implement content marketing strategies have a 62% lower cost per lead compared to those that do not. In addition, it is essential to facilitate the achievement of commercial objectives, especially in the generation of leads in the early stages. In fact, content is key to feeding an entire lead nurturing system .
Setting up such a system requires preparation and experience in managing an entire ecosystem. Using tools like HubSpot can help optimize and automate many aspects of content marketing. Certainly, a content marketing manager needs a high level of expertise and authority to govern all branded content generated not only by the marketing area, but also by other areas such as operations, customer service, production, human capital, sustainability, among other key areas of the company.
As we have seen, content marketing cannot be simplified to a single function; on the contrary, it can widely benefit all businesses, regardless of size and industry, through relevant and high-quality content connecting with each company's target audience through various channels.