SMM (Social Media Marketing)
Posted: Sat Dec 21, 2024 3:41 am
SMM is an effective tool that warms up visitors to buy, attracts them to the site from social networks, communities, blogs, diaries and forums. Consumer attention can be obtained and bought with the help of advertising. Trust of the target audience cannot be bought, it can only be earned.
Social media platforms are a modern tool for interacting with the accurate mobile phone number list target audience. Today, the audience of social networks is comparable to the audience of television channels, only it is more attentive and active. SMM has more in common with online PR than with advertising. SMM is direct work in communities that cover the target group of users. These are tools for direct and hidden interaction with the target audience.
Tasks that can be solved with the help of SMM :
branding, promoting brand awareness;
increasing loyalty and trust;
increasing traffic to the company's website;
receiving feedback from the audience, processing negativity;
conducting marketing tests.
SMM still refers to non-standard promotion tools, but today it is very promising.
Traditional Social Media Marketing Tools :
creation, design, filling with materials (maintenance) of a blog on various platforms;
blog promotion;
informational messages in thematic communities, discussion support, responses to comments;
work with popular thematic forums: launching and supporting discussions, hidden marketing (agents of influence),
conducting discussions on behalf of the company (direct marketing);
direct advertising in thematic communities and on the pages of popular bloggers;
viral marketing;
monitoring positive and negative information. Creation of a positive information background;
targeted advertising, customized according to parameters, characteristics and behavior specifically for the desired target audience.
SMM does not have an immediate effect, but it gives a long-term result if it is used for the right purpose and correctly. Its main advantage is the low cost of investment compared to the possible effect of the events held.
Social media platforms are a modern tool for interacting with the accurate mobile phone number list target audience. Today, the audience of social networks is comparable to the audience of television channels, only it is more attentive and active. SMM has more in common with online PR than with advertising. SMM is direct work in communities that cover the target group of users. These are tools for direct and hidden interaction with the target audience.
Tasks that can be solved with the help of SMM :
branding, promoting brand awareness;
increasing loyalty and trust;
increasing traffic to the company's website;
receiving feedback from the audience, processing negativity;
conducting marketing tests.
SMM still refers to non-standard promotion tools, but today it is very promising.
Traditional Social Media Marketing Tools :
creation, design, filling with materials (maintenance) of a blog on various platforms;
blog promotion;
informational messages in thematic communities, discussion support, responses to comments;
work with popular thematic forums: launching and supporting discussions, hidden marketing (agents of influence),
conducting discussions on behalf of the company (direct marketing);
direct advertising in thematic communities and on the pages of popular bloggers;
viral marketing;
monitoring positive and negative information. Creation of a positive information background;
targeted advertising, customized according to parameters, characteristics and behavior specifically for the desired target audience.
SMM does not have an immediate effect, but it gives a long-term result if it is used for the right purpose and correctly. Its main advantage is the low cost of investment compared to the possible effect of the events held.