Social Media Strategies for Online Stores
Posted: Mon Dec 23, 2024 5:19 am
Online stores require a digital approach focused on marketing strategies, right? We can say that social networks are the most solid and promising platforms for promoting your brand's e-commerce. Over the years, social networks have strengthened their presence and have proven to be efficient both in attracting new users and retaining existing ones.
That’s why we’ve put together 7 effective social media strategies for online stores that will help you make your online store more visible and build lasting relationships with customers. Let’s dive in!
Why are social networks important for online stores?
Online shopping is on the rise more than ever, and with the help of social media, it is even easier to attract new customers to buy your products. To give you an idea, 37% of Brazilian users make monthly purchases through social media. Today, users are using social media as a way to research products. The vast majority of Gen Z and Millennial shoppers prefer to find new products on social media rather than search engines. In addition, 70% of consumers research products they want to buy on Instagram and Facebook.
Many industries rely on social media for brand awareness and customer engagement. However, when it comes to online stores, social media is essential for increasing sales and conversions.
How to create a social media strategy for online stores
1. Choose a platform
The first step in any marketing strategy is always to identify the platforms you’ll be using. After all, you don’t want to be shooting in all directions blindfolded.
Facebook
With nearly three billion monthly active users, Facebook is by far the most popular social network.
Additionally, Facebook has a massive advertising platform that helps you reach even wider audiences and put your products in front of new leads.
Instagram
Owned by Facebook (now Meta), Instagram is another great option for online stores looking to generate more revenue from social media.
Statistics show that 60% of people discover new products on Instagram – and you want yours to be found.
Instagram syncs with your Facebook Shop, making it easy to showcase products on both profiles.
Youtube
Video marketing is a significant part of many online store social media strategies. Showing your products in action, providing step-by-step instructions, and creating lifestyle content that makes people want your products are all great tactics for your YouTube channel.
The best part? YouTube is considered the second largest search engine on the web, behind only Google.
Remember, you need to optimize your video content, titles, and descriptions to rank well and improve discoverability.
Pinterest
Pinterest is another search engine-like platform where users love to shop.
Visually appealing content is key to success on Pinterest.
Take beautiful photos that help your product stand out. Upload your product catalog and create numeros de telefono chile Pins to make it even easier to shop.
TikTok
Another video platform, TikTok!
The platform is most popular among younger generations, with 10- to 19-year-olds making up a quarter of its user base. Twenty- to 29-year-olds follow closely behind at 22.4 percent, and 30- to 39-year-olds make up 21.7 percent of TikTok's active users.
Short, engaging videos that showcase your products, the behind-the-scenes process, and the people behind the brand will gain engagement on this platform.
2. Decide on your content formats
Your online store social media content is what people will see when they scroll down their feeds.
Content will be the most important part of your strategy, so pay close attention when deciding on the best content for your online store.
Videos on Facebook
Video content gets the most engagement of any content on Facebook, which means video should be a priority on this platform.
There are a few different types of video content you can share:
Facebook Story
Videos in the feed
Live videos
Use video content to share behind-the-scenes footage, promote products, engage with your audience, and more.
Instagram Feed
Feed posts are the most classic type of content on Instagram. Understand that anyone who visits your online store’s Instagram profile should find a library of recent content.
Instagram Reels
Reels are a newer content format on Instagram. They’re Instagram’s version of TikTok: short, bite-sized, engaging videos that are a minute or less long.
Instagram Video
Like Facebook, Instagram has a variety of video types:
Videos in the feed
IGTV
Live videos
Instagram Stories
Instagram Stories was the platform's version of Snapchat Stories. They can be photos or videos and only last on your profile for 24 hours, unless you save them to your highlights.
This is a great way to share more “homemade” content. Instagram also allows you to create polls, ask questions, share quizzes, and more in your stories.
Youtube Videos
As a video hosting platform, the main type of content you'll need to create for YouTube is – no surprise here – videos!
There are three different types:
That’s why we’ve put together 7 effective social media strategies for online stores that will help you make your online store more visible and build lasting relationships with customers. Let’s dive in!
Why are social networks important for online stores?
Online shopping is on the rise more than ever, and with the help of social media, it is even easier to attract new customers to buy your products. To give you an idea, 37% of Brazilian users make monthly purchases through social media. Today, users are using social media as a way to research products. The vast majority of Gen Z and Millennial shoppers prefer to find new products on social media rather than search engines. In addition, 70% of consumers research products they want to buy on Instagram and Facebook.
Many industries rely on social media for brand awareness and customer engagement. However, when it comes to online stores, social media is essential for increasing sales and conversions.
How to create a social media strategy for online stores
1. Choose a platform
The first step in any marketing strategy is always to identify the platforms you’ll be using. After all, you don’t want to be shooting in all directions blindfolded.
With nearly three billion monthly active users, Facebook is by far the most popular social network.
Additionally, Facebook has a massive advertising platform that helps you reach even wider audiences and put your products in front of new leads.
Owned by Facebook (now Meta), Instagram is another great option for online stores looking to generate more revenue from social media.
Statistics show that 60% of people discover new products on Instagram – and you want yours to be found.
Instagram syncs with your Facebook Shop, making it easy to showcase products on both profiles.
Youtube
Video marketing is a significant part of many online store social media strategies. Showing your products in action, providing step-by-step instructions, and creating lifestyle content that makes people want your products are all great tactics for your YouTube channel.
The best part? YouTube is considered the second largest search engine on the web, behind only Google.
Remember, you need to optimize your video content, titles, and descriptions to rank well and improve discoverability.
Pinterest is another search engine-like platform where users love to shop.
Visually appealing content is key to success on Pinterest.
Take beautiful photos that help your product stand out. Upload your product catalog and create numeros de telefono chile Pins to make it even easier to shop.
TikTok
Another video platform, TikTok!
The platform is most popular among younger generations, with 10- to 19-year-olds making up a quarter of its user base. Twenty- to 29-year-olds follow closely behind at 22.4 percent, and 30- to 39-year-olds make up 21.7 percent of TikTok's active users.
Short, engaging videos that showcase your products, the behind-the-scenes process, and the people behind the brand will gain engagement on this platform.
2. Decide on your content formats
Your online store social media content is what people will see when they scroll down their feeds.
Content will be the most important part of your strategy, so pay close attention when deciding on the best content for your online store.
Videos on Facebook
Video content gets the most engagement of any content on Facebook, which means video should be a priority on this platform.
There are a few different types of video content you can share:
Facebook Story
Videos in the feed
Live videos
Use video content to share behind-the-scenes footage, promote products, engage with your audience, and more.
Instagram Feed
Feed posts are the most classic type of content on Instagram. Understand that anyone who visits your online store’s Instagram profile should find a library of recent content.
Instagram Reels
Reels are a newer content format on Instagram. They’re Instagram’s version of TikTok: short, bite-sized, engaging videos that are a minute or less long.
Instagram Video
Like Facebook, Instagram has a variety of video types:
Videos in the feed
IGTV
Live videos
Instagram Stories
Instagram Stories was the platform's version of Snapchat Stories. They can be photos or videos and only last on your profile for 24 hours, unless you save them to your highlights.
This is a great way to share more “homemade” content. Instagram also allows you to create polls, ask questions, share quizzes, and more in your stories.
Youtube Videos
As a video hosting platform, the main type of content you'll need to create for YouTube is – no surprise here – videos!
There are three different types: