What is the best advertising channel for your company to invest in?

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The world is more than Social Networks and Google and that's why you don't need (and shouldn't) focus on just one channel and one sales strategy.

Lately we have seen a kind of saturation in the use of sales channels, especially online ones.

This has become a common mistake, as nowadays companies that previously operated only offline now invest a lot of their efforts in online channels and end up giving emphasis to just one or two of them, which is a bad thing.

But, of course, there are those channels that offer better results for buy phone database investment, whether of time or money.

And to find out what these channels are, it is necessary to carry out market research in order to discover the customer profile and, thus, know which channels are ideal for investment.

This research also helps you identify whether it is viable for your business to invest in traditional media such as radio, magazines, etc., as well as helping you identify the right time to invest in one channel or another.

Main Marketing and Sales Channels:
Among the main marketing and sales channels today we can mention paid advertising platforms such as Google Ads and Facebook Ads.

Other companies have also invested in content marketing through blogs and videos.

There is also the use of e-mail marketing which, contrary to what some people think, has not died and is the goose that lays the golden eggs for many businesses.

With an assertive email strategy, you can transform your contacts into customers who buy and also build customer loyalty.

On the other hand, we have the use of social networks , which has shown a significant increase year after year, with great emphasis on Instagram.

Facebook, in fact, would be a second option, as the social network has shown a certain decline in recent years, including in Brazil.

According to eMarketer, a company that measures internet audiences, in 2017 around 2.8 million Americans stopped using the social network.

But why did we bring this example here? To illustrate and make you aware of an important issue: diversification .

Why is it necessary to diversify sales channels?
If you don't diversify your marketing and sales channels, you will never stand out. Let's take as an example large companies like the great seller of happiness: Coca Cola.