Let's take it one step at a time

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Applying SEO and SEM techniques will help you get noticed first.

You don't need to put a big sign on your website, what you need is to be well positioned on Google.



Once you know your customers well, because you have already defined your buyer persona, you can produce content that is truly of interest to them.

This content must be written following SEO (Search Engine Optimization) best practices, dubai mobile number list which is the way to gain visibility and occupy the top positions in search results.

SEO techniques give you the opportunity to attract customers for free or organically, but there are also SEM (Search Engine Marketing) techniques, which are more comprehensive paid techniques to gain visibility in search engines and which can include alliances with other content from other websites.

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3.- Offer free materials
Freebies are a type of valuable content that you create and deliver to users for free in exchange for certain data such as name and email.

Typically, this type of content is long and comprehensive, the main idea being to cover a need or problem of your potential client and show them possible solutions to those problems.

This type of free content also serves to demonstrate your authority and knowledge, strengthen relationships with your audience and, of course, obtain data on leads that you can then nurture until you convert them into clients.

What kind of free materials can you offer?

Luckily, to attract potential customers you can offer a wide variety of content such as e-books , templates, online courses , spreadsheets, checklists , webinars , tools, infographics, etc.

Everything will depend on the profile of your buyer persona, their tastes and your strategy.

Here is an example of materials you can offer:


Leads - Types of content
4.- Make an email marketing campaign
Once you have a significant list of potential customer data through the free materials, it is time to launch a good email marketing campaign.

Wait!

Don't be afraid.