Table Of Contents

[robiulhasan]

As we'll see, reducing churn in eCommerce depends on driving repeat purchases. We do that through re-engagement, customer relationship marketing, and offering compelling, personalized offers.



To skip straight to the tactics, click here. Otherwise, let's begin!

Tips on How to Properly Measure Churn
Segment churn: don't rely on o cell phone list ne metric
Use revenue as the primary way to measure churn
Define an "at-risk" segment
How to lower churn with proven strategies.
1. Capture traffic with welcome pop-ups
2. Crete effective browse and cart abandonment campaigns
3. Setup advanced reactivation email campaigns
4. Design a post-purchase strategy
5. Craft a welcome sequence
6. Enrich your loyalty program
Next Steps
Tips on How to Properly Measure Churn
Unfortunately, there is no consensus way to measure churn.


And, the truth is, the "best" way to measure churn will be specific to your company. Every eCommerce store's churn will depend on the product mix, industry, business model, and target customers. A subscription driven business model will have different characteristics than a traditional store.

Likewise, a store focused on consumables will have a different purchase frequency compared to a furniture store.