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Logically, getting a B2B client is more complicated than getting a B2C one.

However, despite its difficulty, this type of client is much more profitable, since its turnover volume is considerably higher.

A B2B business model is, for example, that of those companies that provide other companies with web content, that carry out search engine positioning work or that promote social networks.

Similarly, a B2B model could be that of Semrush , which offers its tool to a multitude of companies.

Does this mean that it is no longer offered to individuals?

Quite the opposite, since the B2B and B2C models are not only compatible, but can complement each other.

What is a B2C company?
The acronym B2C refers to business to consumer , which implies that the transaction process takes place between a company and an individual consumer.

Although this applies to any type of direct-to-consumer business, it has always been closely associated with e-commerce and marketplaces .

This has been especially true since Christmas 1998, when Amazon reached one billion sales for the first time.

Despite this, the American giant has never stopped being a B2B portal, since both forms of business are compatible.

Over the past few years, many traditional, offline B2C businesses have established their presence on the Internet in order to remain competitive and, at the very least, maintain the sales volume they were used to.

This has not only created opportunities for consumers, but also for businesses themselves, who have seen their B2C businesses turn B2B into ecommerce.

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B2B and B2C companies in the ecommerce sector vs. traditional stores
You probably already have a clear idea of ​​what differentiates B2C and B2B businesses from each other, but do you know what differentiates a B2C or B2B ecommerce business from a traditional one?

The main differences concern:

The store.

The product.

The intermediaries.

The schedule.

Geolocation.



For sure yes.

Where is the store?
The main and biggest difference, and perhaps the one from which all the others derive, is that traditional businesses have a physical store, a location from which to sell, while an e-commerce does not necessarily have one.

A traditional store that decides to have an online presence may want to keep its physical location, perhaps out of nostalgia; but the reality is that maintaining those monthly expenses derived from the location will no dubai filipino whatsapp group longer be a necessity in most cases.

The change from a physical to a virtual location brings with it a threat: unlike what happens in your physical store, no one who walks past your e-commerce site will notice one of your products and go in to buy it.

In fact, no one is going to walk past your online store, of course.

Therefore, on the Internet it is essential to have visibility in order to reach users.

To achieve this you will have to implement a series of digital marketing actions such as:

Working on e-commerce SEO .
Have a well -worked blog .
Implement different B2B marketing strategies .