All marketers will come across the term customer segments or customer segmentation during their career. This is because this approach to grouping, streamlining and targeting your customers is a sound and sensible way of contacting your customers with, hopefully, relevant content.
Customer segmentation can be a way to better understand your customers – rather than seeing them as one homogenous group.
You can choose to target your croatia phone number customers in many ways, one of which is to target based on segments. But first let’s address why we target at all.
As marketers, our ability to target and personalise has grown in line with our increased knowledge around our customers and prospects. This is due to a greater ability to collect and analyse data.
This enables us to build up a picture of:
Customer and prospect behaviour
Likes and dislikes
Preferences for interaction, such as time of day and platform
By listening to our customers and developing conversations with them that incorporate their known needs and wants, marketers can put this knowledge to good use. Data is an integral part of the decision-making process, and helps to foster stronger relationships that accelerate loyalty and growth.
This can also lead to the use of event triggers in marketing campaigns. We can also let the actions or inaction of a campaign recipient dictate how we interact with them and the journey they take with us.