This psychological aspect can also be well exploited: insert a pop-up that, when the customer goes back and cancels the reservation, invites him to complete it. Offer an extra service new zealand email list such as lunch, an additional discount or free tickets for some activity that takes place in your city. By doing so, the customer will be encouraged to confirm the booking and go back, now convinced that he cannot find anything better under such favourable conditions. Is increasing direct bookings really the most important thing for your hotel? Increase direct bookings important for your hotel This article (in English) written by Frank Reeves contains a message that immediately left me speechless: “ direct bookings are an outdated concept, stop thinking about them and spending time and money on them ”.
After carefully reading Frank's various motivations, I believe his theory has profound gaps. It is his conclusion that is not very convincing. The reasoning made, however, is very valuable to you. Even though in this article we have only talked about the different ways to increase direct bookings from your hotel website, a view from a different point of view can only do us good. The concept I want to convey to you, filtering Frank's words, is: don't try to copy how the OTAs do their advertising campaigns, don't wage war on them, focus on your customers (and your site). Don’t remove the phrases “best rate guarantee” or “book today”, make sure they aren’t the only messages present.