To measure the ROI of your AdWords actions, you will need to track conversions, which are the actions you want your customers to take on your website after clicking on your ad (whether it's making a purchase, registering, or downloading content).
ROI = (revenue generated – cost of advertising investment) / cost of italy business mailing list advertising investment
In the following lines you will find the best ROI calculators found on the web. Each one has its values and benefits, but the most important thing is that they will do a great job for you.
Calculator.net
Although it is in English, it is worth taking a look at. It is free and provides the total ROI rate as well as an updated return on investment using the actual investment dates or the simple investment.
Financial Calculators
This return on investment tool calculates an annual rate of return using exact dates.
It also allows you to compare the results of different investments and is online, free and quite intuitive.
Hubspot
This inbound marketing tool also features an online ROI calculator. This simulates the potential return on investment you could achieve by carrying out your inbound marketing with the HubSpot software .
Calkoo
It is in Spanish and is free. To calculate the ROI, it only asks for the initial data.
Idearium
If you want to calculate the ROI of your social networks, here is this great tool: Idearium, which solves everything as if it were explained to you with apples. And it's in Spanish!
Zent.io
To stop wondering how much you will save in a year, the best thing to do is to use this quality calculator, online and completely in Spanish…, perfect for starting to measure the ROI of your company.
ROI is the indicator that reveals whether your investments are generating profits or losses. It is essential for making strategic decisions and maximizing the performance of your business.
How to calculate ROI in Excel
Below we give you a step-by-step guide on how to calculate your ROI with Excel. If you can open a spreadsheet right now to practice, even better.
Step 1 : Label the columns to make it easier to identify the information
Label the first column (A1) “Investment Name,” then label the following columns (B, C, and D) “Investment Amount,” “Profit,” and “ROI,” respectively. Press Enter and move to the next line to enter information about your investments.
Step 2: Enter the information corresponding to the headers on the second line of your spreadsheet
Briefly describe the investment you made in cell A2.
In the “Investment Amount” column (cell B2), include all costs related to the investment, such as taxes, fees, and upfront payments.
In the “Profit” column (cell C2), record the total profit you made as a direct result of that investment. Profit is the amount you made above the total investment amount. You can calculate ROI on a weekly, monthly, or yearly basis.
Step 3: Calculate your ROI by dividing the profit by the investment amount
Write this formula in the “ROI” column (cell D2) so that the calculation is performed automatically: “=C2/B2” (without quotes)
Step 4 : Once you have performed the first ROI calculation, enter your next investment on the next line.
One of the main purposes of calculating ROI is to compare your investments to determine which ones are most profitable.
When you get to cell D3, select cell D2, click and hold the small square in the bottom right corner of the cell, and drag it down with your mouse. This will copy the formula from the first entry to the rest of the ROI cells in the spreadsheet.