As its name suggests, this meets the needs of an korean number whatsapp organization, not end users as consumer brands would.
Differences between B2B and B2C marketing
The Ultimate Guide to B2B Digital Marketing
As we mentioned above, B2B marketing aims to satisfy the needs of a company through a product or service. On the other hand, B2C marketing is more directed at the end user (Business to Customer).
The B2C market is broader than the B2B market , as there are more individuals who require a service compared to the number of companies. Likewise, B2C is more immediate as it satisfies immediate needs, which is why purchasing decisions are made in a short period of time.
Being aimed at companies, B2B digital marketing seeks to solve more complex needs and involves the decisions of several individuals. This is why the purchasing process takes much longer because more supplier options are evaluated.
Due to its complexity, it is necessary to have digital marketing strategies specially designed for B2B , which is why Account Based Marketing is recommended . The objective is to fully understand the target market, as this will achieve more satisfactory results.