How do you measure the success of a content plan? A 2020 study by the marketing consultancy Inbound, conducted through surveys of more than 3,400 advertising professionals, indicates that its benchmark is sales.
According to this report, 50% of companies in Latin America invested in a content marketing plan during 2020.
These brands decided to focus on delivering optimized, personalized, and influencer-driven content experiences.
The main marketing content used was videos (20%), followed by downloadable ebooks (17%) and blogs (15%):
30% measured the success of their strategies through sales, 20% through web traffic, and 18% through lead conversion .
25% of respondents measured the impact of their strategies by the ranking of keywords in Google rankings, assuming that this is a reflection of the impact on the needs of their brands' users.
That is to say, Content Marketing leads you to success . But this success is philippinen vorwahl whatsapp due to the fact that the brands that apply it have a Content Marketing plan and, in most cases, they know how to apply it.
We are going to give you a step-by-step guide on how to create your content plan example. Our first piece of advice is not to make the big mistake of designing it without prior planning. You will waste time and money, and you will gain a lot of frustration.
Before you start working on your Content Marketing, you should know that results do not happen overnight. You will need to be patient.
However, in the medium term, you will see how your business gradually grows with a greater number of clients, as long as you carry out planned work.
Before starting to work in Content Marketing, you should know that the results are the result of patience and dedication.
To help you understand how a Content Marketing plan is made, we are going to present a hypothetical case.
This is a brand of swimwear for women. We will give it a fictitious name, Vitamina C TDB. They have been on the market for 4 years, but they have not yet taken off as they had hoped.
You have a lot of visitors to your website, but sales are not concentrated. What is going on?
1. Analyze your current situation and set your goals
To determine where you want to go, you need to ask yourself, “Where is my brand or business now?” You need to determine your current situation in three aspects:
Your brand
Your competition
Your client.
By defining these factors, you will have an objective view of where you stand, and with this you will be able to make the best decisions.
2. Brand situation
Vitamin C TDB, our hypothetical case, is a brand that was born in 2019. Its concept is to provide comfort and elegance to women who go to the beach.
At the beginning of working with the brand, growth and sales were good, but in the last year they dropped by 60%. The reason?
Low investment in advertising and lack of clear marketing and communication objectives.