While Google Tag Manager and Google Analytics both help website owners track user behavior, they serve different purposes. Google Analytics gives website owners an overall picture of their website's performance, while Google Tag Manager allows users to track specific user interactions.
We made a comparison between Google Tag Manager and Analytics. For website russian phone number example owners who want to monitor the overall performance of their website and make data-driven decisions based on user behavior, Google Analytics is great. Google Tag Manager is great for website owners who want to track certain user interactions and events, including form submissions or clicks on specific buttons.
In a nutshell, while both tools are robust and useful, it is critical to understand the distinctions between Google Analytics and Google Tag Manager in order to choose which tool is best suited for your website’s individual needs. By employing these tools together, website owners can receive useful insights into their website’s performance and user behavior.
Before we understand the difference between Google Analytics and Tag Manager, let’s first dive into what Google Tag Manager is and what Google Analytics is.
What is Google Tag Manager?
What is Google Tag Manager?
Without any technical knowledge, website owners can manage and implement marketing and analytics tags on their websites using Google Tag Manager (GTM), a free service provided by Google.
In simpler terms, GTM is a tag management system that helps streamline the process of adding tracking codes and other code snippets to a website. It allows marketers to simply add, modify, and remove tracking codes and tags from their websites, without the need for a developer.
With GTM, you can track various metrics such as user behavior, conversions, page views, click-through rates, and more. This data is then used to refine your website and marketing efforts, boosting your overall success.