To achieve this goal, our agency uses its own experience business email address list poland and specific professional tools. Through our customer center we can help you, or create for you, different ad groups well calibrated for your needs, but, as I said, this is only the first step of a broader strategy. The Landing Page: Where Your Contact Gets Converted into a Customer The final part of an effective Google Ads campaign is the landing page, the one where your potential customer expects to find what they were looking for. If, as I suggest, you have a web marketing strategy, at this point it will be clear to you what to do.
Whether your service is related to an emergency (e.g. repairing a boiler) or an emotional impulse (e.g. booking a romantic weekend), the most important element that your landing page must have is the button that invites you to take action ( Call to action ). There are cases in which the visitor will not be able to take the action immediately (e.g. buying a kitchen). In this situation, the most effective strategy is to invite the visitor to leave their data to be contacted later. For each potential customer who fills out the form on your landing page, you could also send them a link to download an ebook containing useful advice.