The main benefit of Email Marketing is undoubtedly the direct connection withyour potential client , it is that almost personal contact with a person that can be converted into a sale. Other benefits of this digital marketing tool are:
The cost
There are many platforms, which we will talk about later, where mass email sending is whatsapp number australia completely free, as well as templates, etc. So the cost of an email marketing campaign is very low compared to other digital marketing techniques.
Segmentation
Email Marketing allows you to carefully segment who you will send each message to. So if you know very well who your Buyer Persona (audience) is and what they want to read, or what you need to know, what interests them, what their needs are, daily challenges and objectives, etc. you will be able to create 100% personalized content, which means that you will be very close to generating a conversion.
Immediacy, a great advantage of Email Marketing
In a world where audiences want everything yesterday, Email Marketing becomes your ally, because once you have defined your strategy and your segmentation, only a few minutes will pass between clicking the send button and your potential client receiving the email.
You can measure it
Most email marketing platforms allow you to measure the impact of your actions in real time and in a simple way . So to understand if your segmentation is correct or your message is working, you only need to wait a few hours or a day, and you will be able to get back on track.
You reach any corner of the world
Sometimes it is very difficult to get clients in other countries, but with Email Marketing you break down geographical barriers and can reach any corner of the world with just one click. Long live globalization!
Email Marketing is Eco-Friendly
Although this benefit is not direct for your company, it is a benefit for the entire world. When you send an email, you save millions of tons of paper annually , which contributes to caring for the planet and puts a stop to the deforestation of our parks.
How to do Email Marketing? Let's see what a campaign is
An Email Marketing campaign is a series of commercial messages sent to an email database of people who decided to subscribe to your newsletter, and these messages are also supported by a strategic and creative rationale.
The most important thing you should know is that to do an Email Marketing campaign you must have a defined strategy and know your Buyer Persona very well . If you don't know this, you will definitely waste your time and end up tremendously frustrated.