Just like with design, it's better to have a small amount of content, but with incredible and accurate quality , than to have too many articles or downloads that don't add value or provide a specific solution to your target user.
At GenWords, we are content marketing specialists, we can help you create the phone number identifier philippines content that your future clients are looking for, without overwhelming them with invasive advertising.
Calls to action
If your site lacks a direct and precise Call to Action, you are wasting your time.
Calls to action should be the main protagonists of your digital marketing strategy and the process that users will experience through your Sales Funnel.
They will help you define how the visit will end and what the next step is.
Your website must be optimized to look and read well on all devices : tablets, smartphones and computers. This will allow your user to navigate your website comfortably and easily.
The Stages of the Sales Funnel
The second thing you should consider is that at each stage of the Sales Funnel you must offer valuable content that allows you to connect with your users: from attraction to the final sale.
For example:
TOFU Stage: Your marketing and content creation strategy should be geared towards attracting the user . That is, your client should be attracted by your blog posts, keywords, social media campaigns, landing pages and generally free content that allows them to learn more about you and the value of your proposition.
MOFU Stage: In this phase, you will observe the audience's interest in continuing along the path you have laid out for them. To do this, you must offer more elaborate content with greater depth for your Buyer Persona . You can offer a Webinar, an eBook, a whitepaper, or a case study.
BOFU Stage: This is where the sale is closed and the user becomes a customer , so to continue “the conversation” and get closer to them, you can use newsletters or email campaigns through Mailchimp, discounts or invitations to sample the product.
Lastly, you should not forget the numbers and the conversion rate. This will allow you to measure the impact your Sales Funnel has had and you will be able to monitor the results.
Adwords defines it like this:
You can calculate your conversion rate by dividing the number of conversions by the total number of ad clicks that can be counted as conversions during the same time period.
For example, if your ad got 500 conversions out of 1,000 clicks, your conversion rate would be 5%.
This formula works for all types of funnels and allows you to make estimates and project your sales and new customer goals into the future.
Conclusions on the Sales Funnel
The sales funnel or conversion funnel is the process that helps you convert visitors to your blog or website into potential customers .
This process consists of three stages: attraction, consideration and decision or sale .
You can design your own funnel according to your business needs, objectives and goals.