On the one hand, it is important to be clear about what the landing page will offer. indonesia whatsapp mobile number Depending on its purpose, it may have one design or another. Likewise, depending on the purpose, some images will be chosen for a landing page or others.
In addition, some of the elements that make up the landing page must be optimized to fulfill their function. Only then will images, the last essential resource, be able to attract users.
1.- Call to Action Buttons
accountThe CTA or Call to Action is literally a call to attention. It involves introducing a short text that draws the customer's attention so that they perform the desired action.
Landing pages are usually pages where users interested in a product or service land. That is, the CTA can be something like “ download the ebook ” or “ subscribe now ”.
They are clearly identifiable as well as useful. Failing to get the CTA design right, whether in terms of message, placement or size, can be fatal. Users who are not attracted to it will not take any action and everything else will be relatively useless.
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2.- Above the fold
The name may not sound familiar, but as a user, you may often encounter this type of element. It is a tab that moves as the cursor passes over it.
Most commonly, this type of element is located at the bottom of the screen. According to statistical studies, forms placed in this position are more effective than others.
Placing access to the landing page in these types of locations improves the effectiveness of the landing page.
3.- Bullet Points
choosing images for a landing pageBullet points are simple and eye-catching ways to engage users. They are bullet points, placed before the sentences, that encompass the benefits of the landing page or the action itself.
Users can quickly and easily check the benefits they have access to if they decide to give their email address. This way, they do not feel like they are being lied to, as everything is there from the start. It is also a very valuable argument to convince them to subscribe.
4.- Recommendations
Recommendations or reviews add value to the content offered. The opinion of other users generates trust and increases the brand image of the company.
Users are more confident about subscribing to the landing page when they see the reviews. This is a simple way to convince users, only through the opinions of other users who have also subscribed.
5.- Forms
Landing pages should have forms. This is practically the bulk of the page and it is precisely about attracting leads so that they fill out the necessary information.