A landing page is a page designed exclusively to offer a specific service or product. Therefore, there should not be any external link that invites the user to take any other route, other than clicking on the call to action or filling out the form.
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Your goal is to convert users into leads and then potential customers, not to navigate through your landing page to the home page of your website.
The idea is that visitors interact with your landing page without other distractions that may confuse or disorient them.
We recommend that if you have several content offers, you try to create only one landing page per campaign. This way, you will avoid making these mistakes when creating your landing page.
Be brief and precise with your message, your goal is to convert leads into customers with your Landing Page!
The Best Platforms to Avoid Making Mistakes When Creating Your Landing Page
In this section we will recommend 3 interactive and super simple platforms to bring them to life and eliminate possible errors in the creation of your landing page:
Unbounce
It is a site that works to create, design and publish Landing Pages easily and without needing to be an expert in web development or graphic design.
The advantages of this tool are that you can create responsive landing pages for your marketing campaigns and optimize them with A/B testing. It integrates with Hubspot and Salesforce.
There are thousands of pre-designed templates that you can adapt according to your needs and goals, and you can also add original videos. Working on your landing page will be much more comfortable and will only take a few minutes.
Unbounce offers a 30-day free trial and various paid plans.
Visual Composer
If your site is built with WordPress, this plugin allows you to create new pages within the platform without any programming knowledge.
It's quite handy if you want to create landing pages automatically. You can also quickly edit your page and customize it to your liking.
The tool has a value that you must pay for.
Instapage
You can build high-quality landing pages and optimize them without having to be a kuwait whatsapp numbers programming expert.
Like Unbounce, it has several templates available that you can customize and edit according to your interests. It also integrates with your CRM and is very easy to test which pages convert the most.
It has a free trial version and paid plans.
To conclude, we present you 2 successful Landing Pages that have converted leads into clients and have a very clear message with well-defined objectives.
It's no wonder the creators of Unbounce are so successful in developing super-effective landing pages.
In this case, the title of the landing page briefly tells the user what they will find on this page. On the other hand, it clearly displays the advantages without going around in circles, and the contact form is easy to fill out.
You can see the uniformity of the message with the content it offers, and even the design and color palette corresponds to the brand identity, and presents a solution to the needs of the Buyer Persona.
Examples of Successful Landing Pages
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