For example, if you saw a video that you found interesting and you want to add it, or add a couple of success stories to support the argument.
Remember that algorithms change, technological advances give us a new theoretical vision of many things, so it is always good to reread your content and see how you can complement it.
Write in depth
Content that is written in a thorough and in-depth manner, where in a single uk email database article a person can find what they want on a topic and connect with other related articles, is positioned for much longer than those that are very basic.
The recommendation is to take the time to research and write notes that explain a topic well enough , so that over time they remain interesting and quality content, something that search engines always look at to position you.
Don't bury it in your blog
As time goes by and you create more content, posts that are a couple of months old are left behind.
For evergreen content, create a section of your blog where people can easily find it.
For example, a glossary tab, because if the person comes to your blog through someone else's recommendation, or because they saw you on social media, the ideal is that they can, without much effort or time, find content that clarifies problems or doubts about the industry so that they continue browsing within your page.
Benefits of creating Evergreen Content for your business
There are many benefits to creating evergreen content for your company. All marketers are looking for content that is always relevant to their audience and that also adds value to their page.
Evergreen content is ideal for these purposes because it drives traffic, generates new leads, and has a host of other benefits that can have a big impact on your content marketing strategy.
These are some of the benefits we are going to tell you about here:
Boost SEO
Evergreen content boosts your SEO strategy because it allows you to naturally place keywords in the text and also include internal links to other articles on your blog.
It also helps you because by creating content that doesn't lose its validity, other blogs that are just starting to write about the topic will be able to link to yours, which will give you authority within the search engines.
It helps you with SEO positioning because this type of content is informative, relevant and timeless.
It helps you reduce the percentage of people who enter your page, half-read it, and then leave. By having a low bounce rate, you indicate to search engines that your content is valuable and that it met the expectations of a user's search.