11.- Typographic designs
Typographic designs
Typography itself and the way it is presented has a lot to do with the design of landing pages. philippines phone directory search It will be responsible for achieving a greater or lesser impact on the users who visit you, which is why it has become an element that cannot be chosen without several criteria.
For starters, it should complement the design itself and fit well with it. But it should also be balanced with the message it sends.
The ideal thing in this case is to analyze which is the ideal typography for each landing page and then get to work.
12.- Large fonts
Large fonts
As mentioned in the previous point, choosing one typeface or another is a decisive factor. Your choice will be a powerful weapon, a visual element full of personality, capable of evoking emotions and setting the tone in the design of landing pages.
Among the design trends, the trend is towards large fonts and short headlines. A touch of personality.
13.- Interactive landing pages
interactive landing page design
2018 is being the year in which interactive content has prevailed on the Internet. But why?
The increasing demands of users for personalized and valuable content that is also entertaining and educational has led designers to opt for this landing page design trend. Of course, it works.
Your job here is to respond to very specific needs. But you need to do it in an innovative and attractive way to ensure that you will retain the user with you .
With all this, several interactive elements have already been launched on landing pages by brands. For example, a questionnaire that measures your experience in a storm from the Red Cross uses the trivia format to evaluate people on their knowledge of storms. Or a quiz from Deloitte that went viral that answers the question of whether the user would fit into the company.
Doing something similar will attract your potential audience and retain it, hook it and get it to convert. But to do this you must define your buyer persona very well .
14.- Asymmetry in designs
asymmetry landing page design
A big change in 2017 in terms of landing page design was the introduction of unconventional asymmetrical broken layouts. And this trend is not only continuing strong in 2018, but is expected to continue doing so in 2019.
The asymmetric design stands out for being unique, for always being different, distinctive and, at times, experimental.
However, many of these landing page design trends cannot be implemented until you have a well-executed marketing strategy. To do so, using marketing platforms that centralize all your efforts is one of the best choices.
The advantage of Email Marketing and Marketing Automation tools like MDirector is that you can create a strategy and work on it together. In addition, the Landing Optimizer platform is perfect for guiding you in the creation and design of landing pages.