There may be infinite objectives

[suchona.kan.iz]

The first step is an analysis design with very clear and actionable objectives in the medium term. That is to say, every question in a survey, every second of an interview with a client, every meeting with the team to analyse, has a cost…and a very high one. Therefore, we must choose very carefully what we need to know and how it will help us.

Measuring the experience, analyzing the value proposition, comparing indonesia business email list ourselves with competitors, product life cycle, changes in the end consumer, etc. are just some of the most frequent objectives.



but that does not mean that they are the most appropriate for my organization's moment.

With this clear, the appropriate information sources and techniques must be chosen.

Unsolicited data , which the company has without requesting it (Analytics, sales, suggestion box, seller opinions, SAT, etc.).

The requested ones : the interview, the survey, etc.