Social distancing has had a noticeable impact on how people shop. In Canada, online shopping increased by 99.3% between February and May; in the United States, e-commerce saw a 49% increase in sales in April alone. E-commerce growth has accelerated, and it’s unlikely to slow down anytime soon.
However, capitalizing on this growth isn’t as easy as it seems. Retailers face telegram free number philippines challenges like high cart abandonment rates. To address these challenges, they need tools that help them deliver a seamless online shopping experience to their customers. That’s why we’re launching Lightspeed eCom’s Digital Wallet for Stripe.
Secure payments with just one click
For many online shoppers, the checkout process is simply too long. Providing an error-free payment method is essential to combat high cart abandonment rates, which average 69.57%, with 21% of cart abandonments being due to a lengthy and complicated checkout process. Secure, one-click checkouts help retailers convert more customers by removing some of the key barriers to purchase.
Apple Pay ® and Google Pay ™ allow customers to skip the long steps of online checkout. Both systems store credit and debit card information as well as the user’s personal information, so there is no need to fill out forms at all. They are secure payment solutions that speed up online checkout by eliminating steps and obstacles: just click and go.
By adding Apple Pay and Google Pay options, Lightspeed’s eWallet for Stripe lets customers complete their Lightspeed eCom purchases with just a few clicks (or, on mobile, a few taps). No more long forms for them, fewer abandoned carts for retailers.
With the e-wallet, retailers will be able to meet the needs of:
Smartphone users: Filling out forms on mobile devices can be frustrating and time-consuming – too many fields and customers may abandon their carts, but collecting shipping and billing information is crucial to fulfilling online orders. By making checkout a secure process where customers simply select Apple or Google Pay, Lightspeed users will be able to make smartphone commerce easier for their customers.
Desktop and laptop users: While it’s easier to fill out long forms with a keyboard at hand, it’s still not an ideal way to complete a purchase. Additionally, shopping online on a computer requires having your wallet handy or trusting your browser to store your credit card information. Offering Apple or Google Pay through a digital wallet overcomes these barriers for desktop online shoppers, as they can rely on Apple or Google Pay’s secure processes to quickly get through checkout.
Lightspeed helps retailers adapt to their customers
The way customers shop is changing around the world—and it’s unlikely anyone will ever fully return to their pre-COVID-19 ways. Convenient features and tools have become essential, and savvy retailers are responding with innovative digital transformations. At Lightspeed, our mission is to give our merchants what they need to refine their approach and future-proof their businesses through short- and long-term challenges.
With eWallet , merchants will be able to offer their customers a secure, frictionless way to pay for their online purchases with less hassle. Combined with Mobile Tap to enable contactless payments anywhere in-store or curbside, Lightspeed users will be ready to adapt to changing consumer behavior.
Additionally, the upcoming release of Analytics Core will help retailers analyze their data and make decisions about their business based on their customer base. This means that every strategy they try can be tested, refined, and implemented in a way that ensures results.
If you'd like to see how Lightspeed's eWallet could help you offer fast, reliable checkout in your online store, contact us .