Beyond the very basics about collecting a australia business email lists nalytics data, the book focuses on how to truly understand how it applies to your website's goals, and using analytics to collect actionable insights that will improve your website. (Buy online from: Amazon US or Amazon UK.) Information Dashboard Design - Stephen Few This book isn't directly related to SEO or web strategy, but since reading it, I've already had two opportunities to use its advice on effectively presenting data. Even if you're comfortable creating tables, graphs and charts, the hugely practical and highly actionable advice about combining data into 'dashboards' is worth your time to acquire.
Whether you work with sites that need to present data in a way that's appealing to users, or if you need to produce a dashboard of analytics and search data for use internally (perhaps gleaned from Avinash's book) then you'll be able to communicate the information more effectively after taking advice from here. (You'll also start spotting the terrible data presentation mistakes that others make, but I can't help you there unfortunately.) (Buy online from: Amazon US or Amazon UK.