How to attract Chinese students to your university?

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In 2023, Chinese students are on the way out and eager to return abroad to study after 3 years in which it has been almost impossible for them to travel due to the strict Covid restrictions.

China has the largest population in the world (over 1.4 billion people), so it's no lithuania phone number list that a third of all international students are Chinese. But with strict visa requirements and high fees to study abroad, why do they keep coming? There are several reasons, one of them being that demand far outstrips supply in terms of education in China, as well as the promise of great career opportunities that a degree from a reputable foreign school offers.

In this post, you will learn the best tips and tricks on how to make a good impression to get more applicants through your doors. We will explore different methods that work best and discuss why they are effective in attracting Chinese students. This article is intended as a comprehensive guide on how your university can increase its number of Chinese students each year.


Chinese students studying for the Gaokao (university entrance exam)
Why do so many Chinese students pursue higher education abroad?
The Chinese education system is centered around the Gaokao. This has been unpopular and most parents choose to explore international schools. This creates an opportunity to attract Chinese students to their university.


Let's look at some of the emerging areas that create these opportunities:

The growth of the middle class population has generated a large pool of disposable income. The “one-child policy” allows more resources for education.
Most influential Chinese spend most of their money on education. Education is highly valued in China.
Learning English increases the chances of getting a job and other opportunities. That's why more and more Chinese people are looking for ways to learn the language both online and offline.
The transition to Gaokao determines the fate of students. The option of studying at a university abroad is very welcome among Chinese students.
China's government has made huge efforts to accommodate the growing demand for higher education. However, there are concerns that it is focusing too much on top-tier universities and creating an imbalance.
Lack of creativity in learning. Teachers have been blamed for prioritizing theoretical work and neglecting the practical part.
The rapid growth of the Chinese economy has enabled more citizens to afford to study abroad.
The one-child policy created an avenue for parents to focus on raising a quality child. This translated into more resources available for the child's education.
Education is a priority in China. A successful student receives more recognition from society than those who fail.
Inadequate skill set. China has not yet fully transitioned its education to focus on the demands of the labor market.
Balanced education. Most parents look for opportunities where their children do not have to go through a harsh education system.
How to attract Chinese students and promote your foreign school in China?
We assure you that any potential student is looking at other universities too. So what can make you stand out from the rest? How can you ensure you tap into this Chinese market opportunity? Local universities are revamping themselves and preparing to meet the demand. And with government support flowing in, a competitive market can be expected. But, if your university positions itself to fill the gap of inadequate skills. If your university is prepared to meet the demand of Chinese students who are shaping Western education. Then you can meet the demand. Let’s find out the ways to stand out and capture this Chinese student market.