Use Heatmaps to Identify Conversion Barriers

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Exit Intent Pop-ups

Exit-intent popups are a dividing line that separates UX enthusiasts from results-focused marketers. However, you can see positive results from exit-intent popups when they are used correctly.

Imagine a user who didn't find anything germany consumer mobile number list on your home page and decided to leave. If you expect them to suddenly sign up for your newsletter because you're making it difficult to leave your site, prepare to be disappointed.

Now imagine another user. They came to your blog post via social media, which means they have a specific interest in a certain topic. And once they finish reading, there’s a good chance their next action won’t happen – unless you give them a reason to stay. In this case, a targeted exit popup that offers a free download or promotion of your article makes sense.



You really need to figure out what message will grab users' attention once they've made the decision to leave your site. What can you offer these potential customers at the last minute to change their minds and convince them to stay connected to your brand?

#22:

Heatmaps are an important CRO feature. Crazy Egg, for example, uses them as a lead generation strategy, offering them as a free tool on their website.



Heatmaps show where users click, scroll, move their mouse, and reveal important user actions that can help you spot UX and conversion barriers. For example, you can see if users are scrolling right after your call to action, when that should be the element that grabs their attention the most.

You can also compare click rates across different elements to see if users are taking the desired action on your page or are getting distracted by something else.

#23: Test the most important elements

The biggest CRO mistake people make is getting hung up on small details like CTA button colors and font styles. That’s because there are plenty of articles published by companies saying they increased conversions by 3 million percent after adding an exclamation point!