What are WhatsApp interactive messages?
Interactive messages are features present in an official WhatsApp account (WABA) and can be structured by companies with header, body, footer and dynamic lists or buttons, which facilitate decisions to be made by the customer.
Let's learn a little more about each of them?
Interactive messages with reply buttons:
When we talk about reply buttons in WhatsApp interactive messages, we can divide them into two distinct types.
Call-to-Action Buttons: Sent along with pre-approved WhatsApp message mexico number lookup templates outside the 24-hour chat window. They can be used in two ways:
Calling to get in touch
Quick-Reply Buttons: You can send up to three options to the customer, with a limit of 20 characters each. They are often used in conjunction with ChatBots and their predefined responses, reducing possible selection errors.
Additionally, buttons can be used for quick opinion polls, allowing businesses to collect valuable data and feedback efficiently.
Interactive messages with dynamic lists:
Dynamic lists allow businesses to offer users a menu with up to 10 different options to choose from.
A restaurant, for example, can send a list of the day's specials, allowing customers to select their preferred order directly in the message.
They can also be used to schedule dates and times, purchase items, and create customer service experiences through options that aim to resolve common issues, such as “Refund”, “Exchange Product” or “Speak to a Representative”. This speeds up the customer support process and reduces the need for repetitive conversations.