CTA Placement at the bottom of the page

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Thinking they could do better, Unbounce tried a new design. They moved the signup CTA buttons to a spot right above the pricing details, making them more visible right after users clicked the top button. This small change to the CTA led the website to a 41% increase in signups compared to the original CTA design.

Balance: Urgency vs. Pressure (bonus point)
A compelling CTA captures interest and directs the user toward action without using high-pressure tactics. Phrases like “Limited Offer” or “Exclusive Deal” can incite excitement in the minds of users, but they must be used wisely.

The goal is to find the right balance and always put yourself in the user’s shoes. Think about what might motivate them to pharmacy email database take action without feeling pressured. Regularly collecting user feedback and monitoring website analytics can also provide valuable insights into how CTAs are perceived.

Consider e-commerce giant Amazon. It frequently uses the phrase “Only X left in stock” to convey scarcity and motivate users to act immediately.


Amazon CTA placement
Source: Ryanhogue

However, they do it in a way that doesn't feel forced, as well as having intense pressure to buy something. Maintaining that balance can lead to better conversions and more positive customer feedback in the long run.

It's time to rethink your call-to-action strategy.
Every touchpoint with your audience is important when designing your CTAs. Your CTAs are more than just buttons or phrases – they are opportunities, invitations, and connections. Whether you offer a solution, an experience, or a promise, your CTA carries the weight of that proposition.

Therefore, it is important to ensure that your CTAs are a mix of clarity, persuasiveness and genuine value. The mistakes we have highlighted in the article are not just pitfalls, but learning opportunities. By being aware of them, you are already one step ahead.

Each point covered offers clarity on the do’s and don’ts, guiding you toward creating CTAs that resonate, motivate, and convert.Netflix homepage
Source: Netflix

Even if you scroll down to the landing page, they've optimized it for the user to take one action: Get Started.


Netflix CTA
Source: Netflix

Now consider Hulu’s website. Hulu offers a wide variety of plans, packages, and add-ons, including its partnership with Live TV. While these offerings provide users with choice, its homepage can be overwhelming for a first-time visitor. You’re presented with multiple CTAs, such as “Get both,” “Get all three,” “Sign up for Hulu only,” or “Get Hulu + Live TV.”


Hulu homepage

Hulu homepage CTA
Source: Hulu