From audience segmentation to after-sales: did you know that digital strategies play a fundamental role in your customer's purchasing journey? Better still, they can considerably reduce Customer Acquisition Cost (CAC) .
If bringing in new quality leads for your industry is costing you money, you are no exception. However, having this metric under control is very important for the health of your business, as it allows you to develop more assertive and profitable actions.
And this is where digital strategies come in, optimizing the entire cadence of acquiring a new customer. Continue reading and understand how they can help reduce your CAC.
The famous CAC, the Customer Acquisition Cost is responsible – or at least it should be – for guiding new acquisition strategies. This is because it shows how much is invested to acquire a new customer, aligning investments, strategies and results. In short, it is an essential metric for measuring the financial health of a business.
Customer Acquisition Cost
When the Customer Acquisition Cost is too high, it shows that you tunisia whatsapp data are spending too much to win over your audience. At this point, it is time to review your strategy and make the money invested worthwhile. Marketing managers, in their quest to reduce unnecessary expenses, should always keep an eye on the CAC.
How to calculate CAC?
Customer Acquisition Cost (CAC) is calculated by adding up all your customer acquisition expenses and dividing that amount by the total number of customers acquired in a given period — in one month, for example. So, if you spent R$5,000 on customer acquisition in one month and acquired 20 customers in that period, your CAC is R$250.
But after all, how do digital strategies help reduce CAC?
But after all, how do digital strategies help reduce CAC?
Because it has a high return on investment (an average of 275%), Inbound Marketing becomes essential for reducing CAC. Relevant content marketing work establishes a relationship between your industry and your audience, which means that the Customer Acquisition Cost can be 62% lower when using Inbound Marketing, compared to other traditional marketing techniques, as highlighted by the website Spot .
Below, we highlight some digital strategies that help reduce CAC.
Building a persona as a key factor in reducing Customer Acquisition Cost
Talking to those who want to listen is half the battle to reducing CAC. It is rare for a product or service to be for everyone; they are usually niches. In the industry, for example, there is no point in “shooting in all directions.” You need to focus on those who need your solution.
This is where the persona comes in , the representation of an ideal customer, discovered based on qualitative and quantitative data from market and/or competitor research and profiles of existing customers. It is the example of the perfect buyer.
From this, digital strategies are created to attract this buyer profile and your industry reduces costs with prospects that will not reach the bottom of the funnel.