Who are you going to target in your content strategy?

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The type of communication that will be carried out on the blog will depend on the type of public that visits it. What is the most common age range among the clients of your shopping centre ? If the majority of people are over the age of 50-60, the type of communication posted on the blog should be in line with their interests in tone and type of content .

If, on the other hand, the majority of chief vp sales marketing officers email list visitors are teenagers between 12 and 19 years old, communication can be carried out in a more relaxed and personal way, adapting to the motivations of this age group but when it comes to putting it into practice.

The process becomes a bit more difficult. To know where we stand in relation to the rest of the players, it is necessary to take a look at your direct competition : What are they publishing? What tone do they use? What content is most repeated? In short, it is not about carrying out a dense and extensive analysis, but about discovering what works for the rest of the competition to find out if it also applies to our case.

4. Establish the strategy based on the objectives
There are as many types of strategy to follow as realistic objectives we set ourselves. Everything will depend on your needs and expectations . Do you need to provide information about the shopping centre's services and increase their use by users? Your strategy will be geared towards disseminating informative content. Do you want to strengthen an operator that needs a little push because it is in a difficult commercial situation? You will direct it towards content focused on its brand, products and services.