Neuromarketing research methodology

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Neuromarketing uses various research methods to more accurately measure consumer responses. Below are some of the most common research methods:

Eye Tracking
Eye tracking is a technology that tracks the movement of consumers' eyes and measures where they focus their attention. This allows for detailed analysis of how advertisements why purchase dentist database from us and product packaging designs capture consumers' attention. Eye tracking data shows eye focus and eye movement patterns, providing valuable information for understanding consumers' visual attention.

Facial Expression Recognition
Facial expression recognition technology is a method of analyzing consumers' facial expressions and measuring changes in emotion. By detecting minute movements and changes in the face, emotions such as happiness, surprise, sadness, and anger can be identified. This allows for a deeper understanding of consumers' emotional responses to advertisements and products.

fMRI (measuring brain activity)
fMRI (functional Magnetic Resonance Imaging) is a technology that measures activity in specific areas of the brain. This allows us to understand in detail what kind of brain activity consumers show in response to specific stimuli. Using fMRI, we can elucidate the brain mechanisms behind consumer decision-making and emotions, making it possible to develop more effective marketing strategies.